Posts Tagged ‘accounts’
Why your ABM Strategy Isn’t Working with Kristina Jaramillo
Overview Kristina outlines how to overcome a major pitfall in implementing ABM- not being personalized enough to your individual prospects. Guest Kristina Jaramillo, president of Personal ABM, works with supply chain & tech marketers to add a personal account layer that enables them to influence revenue with new business & account expansion. An expert is…
Read MoreIn it to Win It: Tips for Deal Acceleration and Helping Sales
Overview Heidi goes through the process of optimizing every step of the funnel, including aligning on fundamentals, prioritizing and understanding accounts, and acting and driving results. Speaker Heidi is an industry- respected leader in SaaS marketing. She is CMO at Tealium, former CMO at Engagio (acquired by Demandbase), and former GVP Global Marketing at Marketo, an Adobe company.…
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