Posts Tagged ‘account-based experience’
Account-Based Marketing vs. Account-Based Engagement
Marketing is continuously evolving and improving over time. People are coming up with new ideas to make marketing more relevant. In the recent ABE Summit Keynote presented by Chat Funnels, Dave Elkington discussed different aspects of account-based marketing with industry leaders Jon Miller (CMO of Demandbase) and Latané Conant (CMO of 6sense). Both guests offered…
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