Posts Tagged ‘account-based engagement’
How to Fuel Your ABM Strategy with Inbound with Jen Spencer
Overview Jen goes over what inbound marketing is, how it fuels ABM, and the 3 types of ABM campaigns. Speaker Jen Spencer is the Chief Revenue Officer for SmartBug Media®, a globally award-winning intelligent inbound® marketing agency that helps businesses grow revenue by generating leads, engaging accounts and building brand loyalty through inbound marketing, sales enablement, revenue…
Read MoreIntent: A Unit of Campaign Measurement
Overview Hussam outlines the buyer cycle and the role of intent in strategic account-based engagement campaigns. Speakers Hussam AIMukhtar, Senior Director of Strategic Marketing at ZoomInfo, is tomorrow’s marketer. One who’s not afraid to embrace the shifting landscape in the marketing world. One who relies on data to drive results. One who cares about experiences and…
Read MoreB2B Buyer’s Journey & How Sellers Can ‘Align to Win!’ with Gopala Krishna Kris
Overview Gopala outlines how buyers can align to sell using intent data in complex purchases. Speakers Gopala Krishna, Sales Success Enabler at WINsights, is an advisor, investor, entrepreneur, speaker, author, and a life-long learner. His work is published on entrepreneur.com, dataquest.com among others including contributing to a book on Entrepreneurship. Quotes 77% of B2B buyers said their last…
Read MoreDo I Need a CDP for ABE with David Raab
Home » account-based engagement » Page 4 Reading Time: 3 minutes Starting and running a thriving Saas business is so much more than just having the technology and building some software with a few unique features. So, how do you achieve success with your Saas company? In a recent podcast on Digital Conversations with Billy Bateman, Mr. Saas himself, Stewart Marshall,…
Read MoreActionable Intelligence for ABE with Bob Samuels
Overview Bob, Leslie, and Rohan discuss various aspects of data collection and use, including identifying which data is most essential to your purposes and competitive intelligence. Speakers Bob Samuels is the principal of TechConnectr, a B2B performance marketing advisory firm. He’s known as a ‘rain-maker’ & sales-enabler in the B2B targeted marketing ecosystem. He works with agencies, enterprise…
Read MoreCut Through the Noise and Book Meetings with Strategic Accounts with Andrei Zinkevich
Overview Andrei explains his method of standing out from the crowd to book meetings with your ideal customer at the Account-Based Engagement Summit. Speaker Andrei Zinkevich, co-founder of Fullfunnel.io, helps B2B Service-Based, Tech and SaaS companies to develop an effective lead generation and sales system, generating customers from dream list instead of generating “more leads”…
Read MoreHow Partner Marketing and ABM Intersect
Overview Andrea, an experienced marketing strategist, offers insights into effectively combining Account-Based Marketing (ABM) with a partnership strategy. ABM, a targeted approach, can be supercharged when used alongside partnerships. The key is to choose partners whose audience matches your own. This alignment can create a powerful synergy. Partnering also expands your reach, especially for engaging…
Read MoreThe Future of Account-Based Engagement with Latané Conant & Jon Miller
Overview Latane and Jon go over their philosophies on Account-Based Engagement and the essential mindset shifts to creating effective experiences. Speaker Latané Conant, CMO of 6sense, empowers marketing leaders with the technology to confidently lead their teams, company, and industry into the future. Jon Miller is currently CMO and CPO at Demandbase. Previously, Jon was the…
Read MoreAnnouncing Keynote Speakers for Account Based-Engagement Summit
Reading Time: 2 minutes Leading ABM Executives Latane Conant of 6sense and Jon Miller of Demandbase to lead keynote session at ChatFunnels’ Account-Based Engagement Summit on August 11th. Announcing Account-Based Engagement Summit Keynote Speakers ChatFunnels, the leading conversation optimization and account engagement platform, today announced that Latane Conant the Chief Marketing Officer (CMO) of 6sense and Jon Miller, the Chief Marketing and Product Officer (CPO) Demandbase will be delivering a joint keynote address at the Account-Based Engagement Summit on…
Read MoreChatFunnels to Host First-Ever Account-Based Engagement Summit this Summer
Reading Time: 2 minutes ChatFunnels to host free virtual Account-Based Engagement Summit, the first-ever summit of its kind for demand gen leaders. SILICON SLOPES, Utah (PRWEB) July 9, 2021 ChatFunnels, the leading conversational marketing platform, announced that they will be hosting the first-ever Account-Based Engagement Summit on August 11th, 2021. The Summit will be a one-day virtual event…
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