Posts Tagged ‘abefull’
Megadeals – How the World’s Largest Deals are Done with Christopher Engman
Overview Chris and his associates outline the ways that large deals are essential to your success, and the ways you need to tailor your strategy for them. Speaker Chris Engman is Author, Co-Founder, and Managing Partner at Megadeals Advisory. Many of the most successful B2B companies in the world have a high concentration of revenue…
Read MoreHow Intent Data Enhances ABE with Terry Arnold
Overview Terry Arnold discusses how account-based marketing has evolved into a new way of using technology and data to become more relevant to customers. Speaker Terry Arnold, VP of Marketing at True Influence, is passionate about integrated digital marketing and the application of digital solutions to drive customer engagement. He has over 25 years of experience…
Read MoreSalesforce Account-Based Marketing: Intelligent B2B Marketing with Rick Tolman
Overview Rick outlines essential components to any data-driven account-based marketing strategy. Speaker Demand Generation executive spanning 21+ years of progressive experience building top-performing, revenue driven, global demand programs for high-growth SaaS technology companies including Sony, Adobe, Ancestry.com, Pluralsight, Domo, and Oracle. An expert in building scalable revenue engines driven by integrated demand strategies, programmatic modeling,…
Read MoreABM: Using Data & Intelligent Action to Stop Stalking & Start Converting with Mark Maughan
Overview Mark goes over how Domo analytics can be effectively used to track ABE with Victoria Loveless, Sr. Manager of ABM at Domo. Speaker Mark Maughan is VP of Business Operations & Analytics at Domo. Prior to that, he was VP of Lien Resolution at Garretson Firm Resolution. Key Points Hit each group with the data they need: …
Read MoreDelivering Stand Out ABE Experiences Across the Buyer’s Journey with Kris Rudeegraap
Overview Kris goes through each step of the funnel, outlining how personalized gifts can make a measurable impact. Speaker Kris Rudeegraap is the co-founder and CEO of Sendoso, the world’s first Sending Platform (SP). Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements…
Read MoreHow to Fuel Your ABM Strategy with Inbound with Jen Spencer
Overview Jen goes over what inbound marketing is, how it fuels ABM, and the 3 types of ABM campaigns. Speaker Jen Spencer is the Chief Revenue Officer for SmartBug Media®, a globally award-winning intelligent inbound® marketing agency that helps businesses grow revenue by generating leads, engaging accounts and building brand loyalty through inbound marketing, sales enablement, revenue…
Read MoreActionable Intelligence for ABE with Bob Samuels
Overview Bob, Leslie, and Rohan discuss various aspects of data collection and use, including identifying which data is most essential to your purposes and competitive intelligence. Speakers Bob Samuels is the principal of TechConnectr, a B2B performance marketing advisory firm. He’s known as a ‘rain-maker’ & sales-enabler in the B2B targeted marketing ecosystem. He works with agencies, enterprise…
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