2022 Demand Gen Benchmark Study

The 2022 DGS Spring Benchmark study aims to identify the most popular and effective marketing strategies in the first half of 2022. We used survey results gathered from attendees of our latest Demand Gen Summit and analyzed the behaviors of 300+ companies.

Industry Trends

 

The majority of respondents work for software or SaaS companies, but other industries show some interesting differences.

50+ Visualizations

 

As part of our analysis, we visualized all metrics, relationships, summaries, and trends.

Tailored Research

 

Providing more personalized insights into B2B companies requires understanding the differences among industries, company sizes, and growth cycles.

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