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How To Supercharge Your Email Prospecting With Jason Bay

By Marketing | November 22, 2020

Why aren’t your email blasts converting? This week on Digital Conversations, Jason Bay, Chief Prospecting Officer at Blissful Prospecting, lays out his framework for email prospecting, and how simply tweaking your messaging can boost your lead inflow. The premise of his framework is based on empathetic and careful outreach. Guest: Jason found his passion for…

Automating Your Sales Training With George Brontén

By Marketing | November 15, 2020

This week on Digital Conversations, George Bronten, Founder & CEO of Membrain, reveals some sales training practices that are critical to the consistency of your sales team and growth of your product. Guest: George Brontén- George founded the IT Automation platform in Upstream in 1996, and most recently founded Membrain in 2012. Membrain is a…

How To Position Your SaaS Product For Success

By Marketing | November 8, 2020

This week on Digital Conversations, Billy is joined by Stewart Marshall, Commercial Software Strategist. Stewart mentions one of the greatest weaknesses he sees with SAAS product marketing teams; focusing on the product itself, rather than focusing on solving the customer’s painpoints. Guest: Stewart Marshall- Stewart spent decades as a software architect, and now helps businesses…

Using Financial Analysis To Make Data-Driven Marketing Decisions

By Marketing | November 1, 2020

Overview: In this episode of Digital Conversations, Garrett gives 3 keys to revamping your marketing strategy. Guest: Garrett Mehrguth – Garrett is the CEO of Directive, a next-gen performance marketing agency for software companies. He enjoys speaking/writing on marketing, strategy, and business.  Transcript Billy: Alright, everyone, welcome to Digital Conversations today. Today, I’m lucky to have the…

Transforming Your Marketing Plays With Jackie Lipnicki

By Marketing | October 25, 2020

This week on The Digital Conversations Podcast, Billy Bateman is joined by Jackie Lipnicki, Account Executive at New Relic. Jackie outlines some creative marketing plays that have proved effective in the ever-changing tech landscape. Guest: Jackie has vast experience in bot SDR and Account Executive Roles; most recently at New Relic, who provides performance tracking for…

How Remote Meetings Are Revolutionizing Your Industry

By Marketing | October 18, 2020

On this week’s episode of the Digital Conversations Podcast, Billy Bateman meets with Adam Bird, Co-Founder & CEO of Cronofy. Adam explains how many companies are finding a silver lining in this complicated work environment; especially when it comes to remote meetings. Adam Bird: Adam has a long history of entrepreneurship and software development that…

Marketing Strategies To Grow Your SaaS Startup With Jackie Hermes

By Marketing | October 11, 2020

This week on Digital Conversations, Billy is joined by Jackie Hermes, who gives us some insight into optimal marketing strategies for SaaS startup. Jackie is the Founder & CEO of Accelity, a fast growing B2B marketing services firm in Milwaukee. Jackie has 10+ years of marketing experience, and has started several of her own businesses.…

4 Essential Building Blocks of Account Based Marketing

By Marketing | October 5, 2020

This week on Digital Conversations, Billy is joined by Jon Miller, Chief Product Officer at Demandbase. Jon gives an overview of account based marketing, and how it differs from typical marketing strategies. Listening Platforms: Apple Podcasts Google Podcasts Spotify Simplecast Breaker   Transcript Billy: Alright everyone, welcome to the show today. I’m your host Billy…

How To Double Your Demo Close Rate With Matt Wolach

By Marketing | September 28, 2020

On this week’s episode of Digital Conversations, Billy Bateman is joined by Matt Wolach of Xsellus, who walks us through how to optimize the product demo experience for the buyer and the seller. Matt is a B2B sales coach at Xsellus, where he works with growth-minded companies on crafting their sales processes and product demo…

4 Steps To Sales Enablement Success with Roderick Jefferson

By Marketing | September 21, 2020

On this week’s episode of Digital Conversations, Billy is joined by Roderick Jefferson, CEO of Roderick Jefferson and Associates. Roderick outlines how to improve your sales enablement, and suggests tools and tech that can assist you in your efforts. Listening Platforms: Apple Podcasts Google Podcasts Spotify Simplecast Breaker Transcript Billy: Alright everyone, welcome to the…