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The Modern Saas Sales Leader Needs to be a Full Funnel Leader

By Marketing | February 15, 2021

Overview: Suaad Sait President of Xant shares how focusing on data and coordinating marketing and sales goals through the full funnel leads to an increase in deals closed.Guest- Suaad Sait: As a high tech industry senior executive, Suaad has played leadership roles at high growth software. In addition to cloud technology companies driving value creation…

Growth Organizational Strategies and Models with Heather Zynczak Former CMO of Domo and Pluralsight

By Marketing | February 7, 2021

Overview: In this special episode of Digital Conversations Dave Elkington chats with Heather Zynczak about the future of growth organizational strategy. Heather gives advice on how to come out on top after Covid. Guest: Heather Zynczak – Heather is a growth-oriented tech executive. She has spent the last 25+ years in Marketing, Product and Revenue…

ZoomInfo’s Philosophy on RevTech

By Marketing | January 31, 2021

Overview: On January 27, 2021, ChatFunnels hosted the RevTech Summit, an online summit for marketing and sales professionals who want to set themselves up for success in 2021. Scott Sutton at ZoomInfo shares amazing insights about conversational intelligence, content distribution, and tracking. He talks about how ZoomInfo quickly captures leads and uses their data set to…

Building Community for Demand

By Marketing | January 25, 2021

Overview: Clint Betts CEO of Silicon Slopes reviews how to generate demand through learning connecting and serving a community. Guest: Clint Betts – Betts is the CEO and President of Silicon Slopes. Silicon Slopes is a nonprofit organization empowering Utah’s tech community to learn, connect, and serve. Transcript  Billy: Alright, everyone, I’m here with Clint Betts,…

Website Conversion Rate Optimization with Chris Dayley

By Marketing | January 3, 2021

Overview: This week on Digital Conversations, Billy is joined by Chris Dayley. He goes over his three stage method to website conversion rate optimization. He also shares tools to help with A/B testing webpages and suggestions on where to start optimizing. Guest: Chris Dayley- My company helps businesses see an average of 30% increases in revenue…

4 Keys to Better Product Marketing

By Marketing | December 27, 2020

This week on Digital Conversations, Billy is joined by Daniel Kuperman head of Product Marketing for Jira Align at Atlassian. Daniel teaches best practices to creating product marketing and positioning that is easily adoptable internally and externally. Guest: Daniel Kuperman – I am passionate about helping B2B companies tell their stories in ways that resonate with…

The Billion Dollar Funnel Tear Down with Jim Huffman

By Marketing | December 20, 2020

This week on Digital Conversations, Billy is joined by Jim Huffman CEO of GrowthHit. Jim does 3 funnel tear downs and teaches best practices for formatting landing pages and marketing funnels. Guest: Jim Huffman, CEO of GrowthHit, a growth marketing consultancy specializing in CRO. Author of the Amazon best seller, The Growth Marketer’s Playbook, a…

How to Recruit Top-Notch Sales People

By Marketing | December 18, 2020

This week on Digital Conversations, Billy speaks with Royce Robbins. Talent Acquisition Advisor at Zip Co. He goes over the challenges of recruiting, and gives 4 keys to improving your process. He focuses on slowing down and having a repeatable process that salespeople can own. Guest: Royce Robbins is an experienced and accomplished leader and…

Darryl Praill’s Number One Secret to Marketing ROI

By Marketing | December 6, 2020

This week on Digital Conversations, we feature Darryl Praill CRO at VanillaSoft. He goes over the challenges of aligning marketing and sales as well as why you should incorporate video into your marketing ROI strategy. He focuses on the extraordinary returns that come from optimizing SEO and proven steps to improving your SEO efforts. Guest:…

The Dark Funnel & ABM Marketing

By Marketing | November 29, 2020

Have you ever considered ditching forms, spam, and cold calls? In the 2020 Demand Gen Summit, Latané Conant, CMO of 6sense, shared some great insights about the “dark funnel” and how to revolutionize ABM marketing. Her approach is based on letting go of what you think are the fundamentals of demand gen and focusing on…