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Marketing Strategies To Grow Your SaaS Startup With Jackie Hermes

By Marketing | October 11, 2020

This week on Digital Conversations, Billy is joined by Jackie Hermes, who gives us some insight into optimal marketing strategies for SaaS startup. Jackie is the Founder & CEO of Accelity, a fast growing B2B marketing services firm in Milwaukee. Jackie has 10+ years of marketing experience, and has started several of her own businesses.…

4 Essential Building Blocks of Account Based Marketing

By Marketing | October 5, 2020

This week on Digital Conversations, Billy is joined by Jon Miller, Chief Product Officer at Demandbase. Jon gives an overview of account based marketing, and how it differs from typical marketing strategies. Listening Platforms: Apple Podcasts Google Podcasts Spotify Simplecast Breaker   Transcript Billy: Alright everyone, welcome to the show today. I’m your host Billy…

How To Double Your Demo Close Rate With Matt Wolach

By Marketing | September 28, 2020

On this week’s episode of Digital Conversations, Billy Bateman is joined by Matt Wolach of Xsellus, who walks us through how to optimize the product demo experience for the buyer and the seller. Matt is a B2B sales coach at Xsellus, where he works with growth-minded companies on crafting their sales processes and product demo…

4 Steps To Sales Enablement Success with Roderick Jefferson

By Marketing | September 21, 2020

On this week’s episode of Digital Conversations, Billy is joined by Roderick Jefferson, CEO of Roderick Jefferson and Associates. Roderick outlines how to improve your sales enablement, and suggests tools and tech that can assist you in your efforts. Listening Platforms: Apple Podcasts Google Podcasts Spotify Simplecast Breaker Transcript Billy: Alright everyone, welcome to the…

How To Structure Your Marketing Team For Success With Naomi Liu

By Marketing | September 14, 2020

On this week’s episode of Digital Conversations, Billy Bateman is joined by Naomi Lui of EFI, who chats about how to best structure a marketing team, and what your team should be focusing on. Guest: Naomi Liu has spent her entire fourteen year career in marketing ops, the past seven of which at EFI (Electronics For…

Leading A Marketing Growth Team During The Pandemic

By Marketing | September 8, 2020

On this week’s episode of Digital Conversations, Billy Bateman is joined by Courtney Wilson, VP of Global Marketing at Cloud Academy. He gives his insights on how to lead a growth team to success during these troubling times. Guest: Courtney Wilson has been in marketing leadership for over a decade. He has extensive experience in…

Using Messenger Bots To Automate Your Sales Funnel

By Anna Oldroyd | August 31, 2020

Reading Time: 17 minutes On this week’s episode of Digital Conversations, Billy is joined by Mackensie Liberman, Owner of Orca Marketology. Mackensie explains how Facebook Messenger chatbots can be used to more effectively engage with prospective customers. Guest: Mackensie Liberman started her marketing career, and at the same time founded Orca Marketology, after spending the first 15 years of…

How To Navigate The Obstacles of Engagement on LinkedIn

By Marketing | August 24, 2020

This week on Digital Conversations, Franklin Williams gives Billy insight into how to use LinkedIn as an effective marketing tool. Many salespeople and marketers make vital mistakes when trying to traditionally create engagement on LinkedIn. Guest: Franklin Williams – Franklin is the Senior Director of Consultant Strategy at Skaled Consulting. He has extensive knowledge in decision science…

Aligning Marketing and Sales to Strengthen Your Pipeline

By Marketing | August 17, 2020

This week on Digital Conversations, Billy chats with Linda Haury about marketing automation, predictive modeling, and the alignment of sales and marketing teams. Guest: Linda Haury – Linda has more than 20 years of marketing and leadership experience. She has worked for a wide variety of firms, from startups to large, Fortune 500 companies. She…

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Transforming Your Marketing Leadership With Anna Crowe

By Anna Oldroyd | August 10, 2020

Reading Time: 16 minutes On this week’s episode of Digital Conversations, Anna Crowe of Crowe PR explains how marketing leadership can be improved through transparency and reflection. Guest- Anna Crowe: Anna is CEO at Crowe PR, and has spent more than two decades working for large, noticeable brands in New York and Southern California. She also runs the San Diego…

Why Your Digital Engagement Matters More Than Ever

By Anna Oldroyd | August 3, 2020

Reading Time: 14 minutes On this week’s episode of Digital Conversations, David Lewis of DemandGen explains how the digital engagement of marketing and sales can be adopted to improve customer engagement. Guest- David Lewis: David is CEO at DemandGen, and which he founded in 2007. He has previously worked for Microsoft and various Silicon Valley companies such as Farallon, Netopia,…

The Future of Conversational AI For Enterprise Companies

By Tanner Sundwall | July 27, 2020

Reading Time: 20 minutes Overview: This week on digital conversations with Billy Bateman we are featuring Joti Balani, Managing Director and founder of Freshriver AI. She discusses the growth of conversational AI and its use cases for enterprise companies. Guest- Joti Balani: Joti is Founder and Managing Director at Freshriver AI. She has previously worked for Citigroup and American Red Cross as a…

3 Keys to Successfully Using Voice Applications For Customer Engagement

By Anna Oldroyd | July 20, 2020

Reading Time: 20 minutes Overview In this episode of Digital Conversations with Billy Bateman,we are featuring Milkana Brace CEO and founder of Jargon. She defines helpful use cases of voice applications, creating multimodal applications and examples of voice skills that solve customers problems. Guest: Milkana Brace- Founder and CEO of Jargon. Led global product and engineering teams as a Senior Director at…

How to Set Chatbot User Expectations

By Anna Oldroyd | July 13, 2020

Reading Time: 12 minutes Overview In this episode of Digital Conversations with Billy Bateman, we have Wolf Paulus principle software engineer at Intuit join us. He goes over the challenges of using voice for banking authentication, managing the users expectations and creating a frictionless process that delights your user. Guest: Wolf Paulus– At Intuit, Wolf is an internationally experienced technologist and innovator, accelerating…

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Taking Testing to the Next Level with Dylan Zwick

By Anna Oldroyd | July 6, 2020

Reading Time: 17 minutes Overview: In this episode of Digital Conversations with Billy Bateman, we are thrilled to have voice expert Dylan Zwick CEO of Pulse Labs join us. He walks us through his testing process, and best practices for using bots to leveraging other tools and building bots that create value. Guest: Dylan Zwick– Dylan is the co-founder and CPO of Pulse Labs…

The Three Biggest Mistakes of Building a Bot

By Anna Oldroyd | June 29, 2020

Reading Time: 13 minutes Overview: In this episode of Digital Conversations with Billy Bateman, we are joined by the brilliant Rachel Batish. She gives best practices to building a bot, shares some future use cases for voice bots and talks about how to create a good experience for your customer. Guest: Rachel Batish-Rachel is an experienced and hands-on entrepreneurial front-runner. She has…

How to Use Bots to Create Personalized Experiences

By Anna Oldroyd | June 22, 2020

Reading Time: 9 minutes Overview: In this episode of Digital Conversations with Billy Bateman, we are joined by Ali Loghmani founder of planner.ai. He focuses on using bots to scale a business in the education space. He goes through how to create engaging personalized content and provide useful add-ons. Guest: Ali Loghmani– Ali co-founded his 1st startup in 2002, and made an exit the…

The Importance of Intentional Iteration on Bots

By Anna Oldroyd | June 15, 2020

Reading Time: 11 minutes Overview: In this episode of Digital Conversations with Billy Bateman, we are joined by Alexys Bartok Engagement Specialist at Messenger Funnels. She walks us through the process of designing a highly converting bot. From making a strategic map before you start to creating a persona to intentional iteration once your bot has been launched. Guest: Alexys Bartok– Alexys…

4 Keys to Integrating Voice into your Marketing Process with Bob Stolzberg

By Anna Oldroyd | June 8, 2020

Reading Time: 12 minutes Overview: In this episode of Digital Conversations with Billy Bateman is joined by Bob Stolzberg CEO and founder of VoiceXP. He walks us through the importance of securing your brand name in the voice space and how to integrate voice into your current marketing process to capture your prospect where they are available. Guest: Bob Stolzberg– Bob believes that every…

Your Guide to Using Digital Marketing to Start an Agency

By Anna Oldroyd | June 1, 2020

Reading Time: 13 minutes Overview: In this episode of Digital Conversations with Billy Bateman, Billy is joined by agency owner Jason Swenk. He walks us through some of the first steps to starting an agency, the advantages of using bots to contact prospects right away and the opportunities for marketers right now. Guest: Jason Swenk– Fresh out of college I was off to work…

6 Keys to Prioritizing Chatbot Deployments

By Anna Oldroyd | May 25, 2020

Reading Time: 17 minutes Overview: This week on digital conversations with Billy Bateman we are joined by Amanda Stevens conversational designer for Master of Code. She walks through 6 keys to prioritizing a use case for conversational AI. Guest: Amanda Stevens– A charismatic, creative, and driven leader with strong experience in conversation design, Natural LanguageProcessing (NLP) design and optimization. Amanda is passionate…

3 Keys to building a Bot That Increases Sales

By Marketing | May 20, 2020

Overview: This week on Digital Conversations with Billy Bateman our guest is Niel Reichl head of marketing at BottBott industries. He explains how to build a sales funnel that converts using carefully timed customer surveys, embracing negative customer feedback and asking premition to collect personal information. Guest: Niel Reichl – Niel got into chatbots in an effort…

The Future of Voice and Chatbots in the Workplace with Chad Oda

By Marketing | May 11, 2020

Reading Time: 16 minutes Overview: This week on Digital Conversations with Billy Bateman our guest is Chad Oda senior consultant at Chat Mode and host of The Bot Podcast. He discusses integrating chatbots and voice into the business space and the future of chatbots. Guest: Chad Oda– Chad possesses a comprehensive understanding of conversational interfaces (e.g. Alexa, Chatbots, etc.) and how brands can…

Using Messenger for Network Marketing Prospecting & Conversion

By Marketing | May 4, 2020

Overview: In this episode of Digital Conversations with Billy Bateman, we are joined by John Preston. John teaches how to use messenger for network marketing, prospecting and conversion. He give us four tips to getting started using Messenger. He talks about asking questions, focusing on the customer, keeping it simple and constantly improving your flow.…

How to Increase Webinar Attendance by 30% Using Messenger

By Marketing | April 27, 2020

Overview: This week on Digital Conversations our guest is MKJ, CEO of Messenger Funnels. She walks through the best way to get your prospects excited to attend your webinar using facebook messenger by being relevant, focusing on the customer and providing value in a conversational way. Guest: Mary Kathryn Johnson (MKJ)– Nicknamed #ChatBotMom, as an Author, Entrepreneur…

Using Testing Technology to Help Fight Covid-19 with David Elkington

By Marketing | April 21, 2020

Overview: This week our guest is David Elkington who is currently working with the testutah initiative. He shares how this program started and the behind the scenes testing program on how each test is given and analyzed. Guest: David Elkington– David Elkington is the CEO and Founder of InsideSales.com. Dave has a rich background in technology, venture…

3 Things that Data-Driven Marketers are Doing Wrong

By Anna Oldroyd | April 6, 2020

Reading Time: 14 minutes Overview: This week on Digital Conversations we feature Brandon Bateman founder of Bateman Collective. He goes through three things that data-driven marketers are doing wrong and how you can correct them. Guest: Brandon Bateman- I founded Bateman Collective Digital Marketing. Bateman Collective is a team of creatives, data scientists, and big-picture strategists with one common belief: together,…

The Path to Automation with Josh Barkin- [Podcast]

By Anna Oldroyd | March 30, 2020

Overview: This week on digital conversations with Billy Bateman Josh Barkin of Janis.ai shares the path to automation. Including how to integrate, personalize and adapt AI into your conversational experiences. Guest: Josh Barkin- Josh Barkin is the Co-founder and CEO of Janis.ai, a SaaS platform that helps businesses integrate AI into their customer experiences and achieve their…

Using Bots to Grow your Instagram Audience- [Podcast]

By Anna Oldroyd | March 23, 2020

Overview: This week on digital conversations our guest is Jeff MacPherson of Direct Heroes. Jeff and Billy discuss using chatbots with keywords and hashtags on Instagram to build a list and encourage opt ins. Guest: Jeff MacPherson– I have had the privilege to work with some of the biggest brands and influencers across the globe, giving us the…

4 Key Findings from the Salesforce State of Marketing Report

By Anna Oldroyd | March 16, 2020

Overview: This week on digital conversation Billy Bateman analyzes the State of Marketing Research Report by Salesforce. He focuses on customer experience, making customer engagement a priority and taking time to look at the data. Guest: Billy Bateman- Billy Bateman is the Co-Founder and VP of Operations for ChatFunnels, a digital conversation analytics, and optimization solutions provider. He…

Why Chatbots are the Future of Lead Response with Dr. James Oldroyd

By Anna Oldroyd | March 9, 2020

Overview: Billy Bateman and professor James Oldroyd discuss how response times affect a lead, how bots differ from other forms of communication and the future of bots. Guest: James Oldroyd- Professor James Oldroyd is an associate professor of Strategy at the Marriott School of Management, Brigham Young University and the Ford Motor/Richard Cook Research Fellow. He received his…

The Bot Implementation Formula with Hans van den Berg

By Anna Oldroyd | March 2, 2020

Overview: In this episode we are joined by Hans van den Berg co-founder of Bot Implementation. He presents a formula to create personalized conversation bots. He also lays out some of the most common pit falls that companies fall into when it comes to bot implementation. Guest: Hans van den Berg- My name is Hans van den Berg,…

Personalization at Scale with Paul Jones

By Anna Oldroyd | February 24, 2020

Guest: Paul Jones- Paul Jones is the Vice President of Experience Design at Tribehouse. He is focusing on building experiences that allow executives along the Wasatch Front to connect with other executives and solve problems authentically. He has been a business owner himself and is currently the founder of a tech startup. Overview: This week we feature Paul Jones…

The Sales Side of Bots: An Introspective [Podcast]

By Anna Oldroyd | February 18, 2020

Guest: Scott Mark– Seasoned executive with experience running large organizations. Overview: This week on digital conversations our guest is Eliav Cohen of Ultra Cool. He teaches how to get started using keywords for Drift and 3 key points to getting the most value from chat. Reference: 13yrs Strategic Technology Sales and Account Management experience in complex business markets. Specialties:…

Using Intent to Engage Your Visitors

By Anna Oldroyd | February 10, 2020

Guest: Eliav Cohen– Seasoned executive with experience running large organizations. Overview: This week on digital conversations our guest is Eliav Cohen of Ultra Cool. He teaches how to get started using keywords for Drift and 3 key points to getting the most value from chat. Reference: iTunes SimpleCast Billy Bateman: Alright everyone, welcome to digital conversations. This week, I’ve…

3 Tactics to Using Facebook Messenger Bots for B2B Marketing

By Anna Oldroyd | February 2, 2020

Reading Time: 14 minutes Overview: In this episode of digital conversations with Billy Bateman our guest Natasha Takahashi, founder of School of Bots. She reveals the best practices to implementing Facebook messenger marketing for B2B. She shares the best ways to interact with customers and how to capture leads and generate a list of subscribers. Guest: Natasha Takahashi– For the…

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The Secret to Harnessing Viral Marketing with Sterling Beck

By Anna Oldroyd | January 29, 2020

Overview: On this episode of digital conversations with Billy Bateman our guest is Sterling Beck head of marketing at ListReports. They discuss the future of digital marketing and how to use viral growth and word of mouth to generate leads. Guest: Sterling Beck–Sterling has a proven 10+ year history of managing teams that drive B2B…

The 3 Conversational Marketing Metrics that You Probably Aren’t Tracking but Should Be | Podcast

By Anna Oldroyd | January 20, 2020

Reading Time: 4 minutes Overview: Billy Bateman goes over three key conversational marketing metrics. He discusses what numbers you should be aiming for and simple techniques to improve them. Host:  Billy Bateman – Billy Bateman is the Co-Founder and VP of Operations for ChatFunnels, a digital conversation analytics, and optimization solutions provider. He has a background in digital marketing, business…

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The Best Digital Conversations Podcasts of 2019

By Anna Oldroyd | January 8, 2020

Reading Time: 8 minutes Overview: This episode includes the highlights of our 2019 podcasts. They discuess a variety of topics from retargeting bots to using an omni-channel approach to improving your funnel. Featuring Mark Kilens, Hans Van Dam, Ish Jindal, Gabe Larsen and Tom Jenkins. Guests : Mark Kilens- Mark Kilens is VP of Content and Community at Drift where he…

The Future of Marketing Automation with Andrew Parker

By Anna Oldroyd | January 3, 2020

Reading Time: 15 minutes Overview: This week on digital conversations with Billy Bateman our guest is Andrew Parker, marketing executive at Family Search. They discuss the future of marketing automation and the best technology stack for you business. Guest: Andrew Parker – Mr. Parker is an accomplished marketing executive who has successfully helped companies tell their story, build an audience…

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Jared Haleck on the Future of Sales Engagement

By Anna Oldroyd | December 30, 2019

Reading Time: 12 minutes Guest: Jared Haleck– SaaS product leader, startup veteran, end-user feedback addict and founder-CEO whisperer. Problem discovery and storytelling are my two superpowers. The two traits I value in product managers are curiosity and assertiveness. The startup I admire the most is STRAVA. My favorite quote is, “Clear vision does not equal short distance.”…

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3 Keys to Using Chatbots to Book Sales Meetings

By Anna Oldroyd | December 24, 2019

Reading Time: 7 minutes Host: Billy Bateman– Billy Bateman is the co-founder and VP of Operations at ChatFunnels, a digital conversation analytics, and optimization solutions provider. He has a background in digital marketing, operations, and entrepreneurship. Billy grew up in Idaho and graduated from Brigham Young University and has a Masters of Business Administration from Boise State University.…

shad morris podcast

Strategies to Drive Bot and Live Chat Adoption

By Anna Oldroyd | December 16, 2019

Reading Time: 18 minutes Guest: Shad Morris– Shad Morris (Ph.D. Cornell University) is the Georgia White Fellow and Assistant Professor of Leadership and Strategy at the Marriott School, Brigham Young University. Prior to joining BYU, Shad Morris was at The Ohio State University for five years. He conducts research at the intersection of human resource management and strategy. In…

arvell craig podcast

Bot Platform Review with Chatbot Expert Arvell Craig

By Anna Oldroyd | December 9, 2019

Reading Time: 13 minutes Guest: Arvell Craig– As an early adopter of chatbots technology, Arvell helps companies create chatbot funnels that take leads on interactive journeys to become qualified opportunities.He recently launched the “COFOCUS Accountability Chatbot” inside Facebook Messenger which automates accountability conversations for professional coaches.With ChatbotFunnels.me – we are helping marketing agencies standout with their clients by providing…

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4 Essential Strategies to Generating Pipeline with Tom Jenkins of CloudTask

By Anna Oldroyd | December 2, 2019

Reading Time: 9 minutes Guest: Tom Jenkins– Tom designs and implements sales and marketing strategies for growing and socially focused organizations. At present, he’s happily leading the Marketing Team at CloudTask. Overview: In this episode of digital conversations our host Billy Bateman and our guest, Tom Jenkins of CloudTask shares 4 essential strategies to generating pipeline using bots and using social…

Mark Kilens, Drift VP of Content & Community Reveals How to Use Bots and Content to Print Money

By Anna Oldroyd | November 25, 2019

Guest: Mark Kilen– Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, Drift Insider, and HYPERGROWTH teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent…

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Gabe Larsen of XANT Reveals 5 Steps to Selling Smarter

By Anna Oldroyd | November 18, 2019

Reading Time: 14 minutes Podcast: Digital Conversations with Billy Bateman Guest: Gabe Larsen– Gabe’s path to success started in 2005, when he spent two years managing InsideSales.com’s four-person sales team. Accenture in San Francisco was Gabe’s next stop, where he worked as a business analyst on the CalPERS project, the nation’s largest public pension fund with assets totaling…

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3 Secrets to Conversational Design with Hans van Dam of Conversational Academy

By Anna Oldroyd | November 11, 2019

Reading Time: 13 minutes Podcast: Digital Conversations with Billy Bateman Overview: Our host Billy Bateman and Guest Hans van Dam discuss tactics to designing conversations that meet the rational and emotional needs of your user and training effective personnel by educating them in technology psychology and language. Guest:Hans van Dam–  is co-founder of Robocopy and the Conversational Academy.…

obaid ahmed podcast

3 Strategies from a Bot Design Expert: Obaid Ahmed, Founder of Botmock

By Anna Oldroyd | November 4, 2019

Reading Time: 13 minutes Podcast: Digital Conversations with Billy Bateman Guest: Obaid Ahmed– I am an entrepreneur, mentor and technologist at heart. An expert in building technology, UX/product design, large scale software design and business models. I’ve worn many hats in my career such as programmer, architect, strategist, marketer and writer. I have a unique ability to handle…

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Tips to Kicking Off Live Chat and using Bots to Reach Goals with Derek Boggs of Ivanti

By Anna Oldroyd | October 28, 2019

Reading Time: < 1 minute Overview: In this episode of Digital Conversations with Billy Bateman, we are joined by Derek Boggs of Ivanti and our host Billy Bateman discuss the advantages of using bots vs. forms and communicating training and preparing your sales team to successfully implement them. Guest: Derek Boggs– Derek Boggs has a diverse background in Marketing. He has managed teams responsible…