Micro-ABM and Other Strategies Used in Successful Sales and Marketing
Overview Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like. Guest Katie Dunn is a Demand Generation Marketing Manager at RollWorks. She is a San Francicso native and has been working in tech for the last five years. Her demand generation role includes virtual…
A Sports and Entertainment Perspective on Sales and Marketing with Bill Guertin
Overview Bill Guertin shares his unique perspective from the sports and entertainment industry. He explains how sales and marketing strategies from the industry also apply to the B2B industry. Guest Bill Guertin is an expert sales trainer, professional speaker, emcee, and presenter. He is the chief learning officer at ISBI 360 LLC and works with select businesses to generate more revenue based on “Best Practices”…
How to Achieve Extraordinary Results When Building Your Brand
Overview Udi Ledergor shares his experiences – including successes and failures – while building the Gong brand. He offers insights and suggestions on creating a content strategy that adds value to customers’ lives. Guest Udi Ledergor is the CMO at Gong and a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies in B2B tech.…
How to Create a Best in Class Partnership with your SDR Team with Bill Glenn
Overview Bill Glenn outlines how to successfully strengthen relationships with your SDR team and how doing so will lead to success across the board. Guest Bill Glenn is a B2B growth marketing leader, team builder, and VP of worldwide demand at ExtraHop. He has a deep understanding and hands-on experience with all things marketing: brand, messaging, positioning, product, demand…
Paid Media Engine: How to Move More People Through the Funnel with Gavin Tanner
Overview Gavin Tanner introduces a unique funnel approach utilizing a paid media engine. He outlines how to get started using a visual flowcharting tool and explains the benefits and drawbacks of this strategy. Guest Gavin Tanner is a “full stack” marketer experienced in B2B lead gen (paid acquisition), marketing automation, and CRO. It’s all about full-funnel optimization. Tech stack: Marketo,…
Podcasting 101: Reflections on 100 Episodes with Billy Bateman
Overview Billy gives his advice on how to start a podcast. He discusses what he has learned through successfully producing 100 podcast episodes. Guest Billy Bateman is the Co-Founder and VP of Operations for ChatFunnels, a digital conversation analytics, and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship. Billy grew up…
Creating Customer-Focused Content with Tricia Wiles
Overview Trisha outlines her philosophy on how content should be actually valuable to your customers. Guest Nicole Pecaro is a creative leader with more than 10 years of design experience who has contributed to over $50 million in impacted revenue. She has conceived and executed hundreds of creative sales and marketing proposals and PPT presentations that won new and…
Creating Content that Actually Converts with Nicole Pecaro
Overview Nicole outlines how to plan and execute an effective content marketing strategy. Guest Nicole Pecaro is a creative leader with more than 10 years of design experience who has contributed to over $50 million in impacted revenue. She has conceived and executed hundreds of creative sales and marketing proposals and PPT presentations that won new and retained existing…
How CMOs can Drive Success in Turbulent Times
Overview Monica outlines the ways marketing can contribute to the success of an organization, including focusing on results, believing in your team, and learning fast. Guest Monica is a high energy marketing leader with extensive experience building and leading teams, leading transformation, driving business success through customer-centric marketing strategies, and creating demand generation capabilities to…
Elements of Revenue Marketing Success with Mark Emond
Overview Mark explains 5 essential aspects of revenue marketing success, including research, alignment, development, engagement, and automation. Note: this episode was taken from a recent presentation at the Demand Gen Summit 2021. Guest Mark founded and leads Demand Spring, an organization of dynamic, experienced individuals with a passion for working with B2B Marketers in building the marketing strategies,…
Why Marketing & Dev Need Each Other with Jennie Larsen
Overview Jennie outlines the way that marketing and dev can work together to attract and keep customers. Guest Jennie is a serial entrepreneur and have been learning, growing, and stretching in that world for over 22 years. She is Marketing Director at DevSimplify. Reference iTunes SimpleCast Billy Bateman 0:02 All right, everyone. Welcome to Digital Conversations.…
How to Get more Booked Meetings with Scott Logan
Overview Scott outlines the how and why of the calendar-first approach, a radically effective new approach to getting booked meetings. Speaker Scott, VP of Marketing at Kronologic, is an experience demand generation leader who builds strategies to grow B2B companies. Note: this episode was taken from the Demand Gen Summit Spring 2021. Reference iTunes SimpleCast Welcome Billy Bateman…
Having Fun in B2B Marketing with Mark Huber
Overview Mark believes in a fun B2B marketing strategy where the people at your company post on LinkedIn in a fun, organic way. He outlines his tips for social media success. Guest Mark Huber is Director of Growth at Metadata.io. He’s on the hook for making sure every B2B marketer who is held accountable to pipeline and…
Lead Gen vs. Demand Gen: How to Make the Switch with Chris Walker
Overview Chris outlines the differences between lead gen vs, and the benefits of switching to demand gen. Guest Chris Walker, CEO of Refine Labs, is on a journey to help companies optimize their revenue model. He’s spent the last six years perfecting the process at rapidly growing early- and growth-stage companies. The final product, our…
Account-Based Podcasting Strategy with Bernie Borges
Overview Bernie, podcasting authority, explains his strategy account-based podcasting, which targets your ICP as guests on your podcast. Guest Bernie Borges was CCO at Vengreso, and is now Vice President of Global Content Marketing at iQor, where he is focused on planning and execution of the content strategy to amplify the iQor brand. Reference iTunes SimpleCast https://youtu.be/FclFpryM4GQ Welcome Billy Bateman 0:01 …
Humanizing Sales with Unique Experiences with Dale Dupree
Overview Dale explains his radical new approach to sales- creating memorable experiences and human connections. Guest Dale is leader of The Sales Rebellion. He is a sales trainer, teaching the masses (both individuals and entire companies) how to choose legendary for their sales career. He is a dad, jedi, podcast host, sales therapist, public speaker, and author. Reference iTunes…
Why your ABM Strategy Isn’t Working with Kristina Jaramillo
Overview Kristina outlines how to overcome a major pitfall in implementing ABM- not being personalized enough to your individual prospects. Guest Kristina Jaramillo, president of Personal ABM, works with supply chain & tech marketers to add a personal account layer that enables them to influence revenue with new business & account expansion. An expert is…
An Essential Intro to Programmatic Advertising with Josh Aston
Overview Josh Aston explains how programmatic is different from traditional marketing and how to make your programmatic strategy effective. Guest Josh Aston, CMO & Co-Founder of Above the Fold, has a proven track record of successes as a talented marketing leader who possesses the experience and strategies needed for the continued success and growth of…
The Sales Development Framework with David Dulany
Overview David outlines important points to consider when building an SDR program, including leadership, training, coaching, and culture. Guest David is a sales development expert. He hosts the #1 Sales Development Podcast and is Founder/CEO of Tenbound. Reference iTunes SimpleCast https://youtu.be/WPwxsouHCsA Intro Billy Bateman 0:01 All right, everyone. Welcome to Digital Conversations presented by ChatFunnels. I’m your host, Billy Bateman.…
Evolutionary Psychology + Marketing with Tim Ash
Overview Tim explains how evolutionary psychology impacts marketing, including website conversions, audiences, and messaging strategy. Guest Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing…
A Guide to B2B Content Marketing with Manish Nepal
Overview Manish goes over his framework and advice for creating successful B2B marketing content. They also discuss the most effective use cases for chatbots on B2B websites. Guest Manish Nepal is a content marketer with over 9 years of experience in helping different brands such as The New Indian Express, Matrimony.com, and Freshworks, Inc. As a B2B marketer with a…
How to Shift your Digital Strategy after iOS 14 with Lauren Joyce
Overview Lauren explains how the data collection updates with iOS 14 will affect Facebook and digital ads strategy and the adjustments to make to offset the missing data. Guest After working as a personal trainer, Lauren switched to digital marketing as an affiliate manager. She now works as a digital marketing specialist at 1-800 Contacts, where…
How to Create a Digital Strategy from Scratch with Cole Rieben
Overview Cole Rieben outlines how he transformed and expanded Aptive’s digital marketing strategy. Website optimization, demand generation, forecasting, and brand awareness are discussed. Guest Cole Rieben, Director of Digital Marketing at Aptive, is a digital marketing expert with experience creating and optimizing digital programs. Prior to working at Aptive, he was SEO manager at Vivint Smart Home and managed campaigns at 97th Floor. …
The Four Critical Components of Real-Time Personalization
Overview: In this episode, Andrew discusses how real-time personalization can fix the problems in the go-to-market industry. Note: this episode was taken from Andrew’s presentation at the RevTech Summit 2021. Guest: Andrew LeClair is an innovative and motivated marketer with strengths in organization and communication skills. He has mastered the technology space which has allowed him revolutionize what it means to…
The How and Why of Account-Based Engagement Post-COVID with Dave Elkington
Overview: Dave Elkington, Founder and Chairman of InsideSales, discusses how to implement ABE in targeting buying committees digitally. Guest: Dave Elkington, Founder and Chairman of InsideSales. Reference: iTunes SimpleCast https://digital-conversation-with-billy-bateman.simplecast.com/episodes/the-how-and-why-of-account-based-engagement-post-covid-with-dave-elkington Transcript Welcome Billy Bateman All right, everyone. Welcome to Digital Conversations. I am your host, Billy Bateman. Today I am joined by the legendary Dave Elkington. Dave, how you doing? Dave Elkington …
Chatbot Message Strategy that Converts with Mark Bryson
Overview: Mark Bryson, chatbot expert, goes over best practices with chatbot CTAs (opening messages) in this episode of Digital Conversations with Billy Bateman. They discuss best practices to maximize conversion. Guest: Mark Bryson, Consulting Manager at ChatFunnels, is a chatbot and conversational marketing optimization expert who helps clients build, optimize, and use chatbots on a…
Eliminating the Marketing Guesswork with Mike Lewis
Overview: In this episode of Digital Conversations, Mike Lewis chats about marketing attribution, understanding intent, and other principles regarding B2B sales. Guest: Mike Lewis is Co-Founder and CRO of Click360, an AI-driven analytics platform enabling businesses, sales and marketing teams to understand their customers’ journeys while putting each customer on the best path to revenue. Reference:…
Creating Effective Chat Experiences with Chatbot Expert Mark Bryson
Overview: In this episode of Digital Conversations with Billy Bateman, Mark Bryson, Consulting Manager at ChatFunnels and chatbot expert, goes over his top strategies and tips for building effective chatbots that can increase sales and help serve customers with conversational marketing. Learn how to use live chat, FAQ bots, and data intelligence to customize experiences and maximize…
Top 3 Entrepreneurship Secrets with Jason Wright
Guest: Jason Wright works with entrepreneurs and small businesses to help them automate their marketing. He values providing clients with help and guidance in everyday language that they can actually understand. Overview: Jason Wright, Founder & CEO of Intentionally Inspired, speaks about strategies for expanding your business in digital marketing. Reference: iTunes SimpleCast https://www.youtube.com/watch?v=_YKmGimglF4 Transcript Intro Billy: All right,…
How to Increase Sales 20% Using Predictive Analytics with John Wall of Trust Insights
Overview: John Wall of Trust Insights goes over how predictive analytics can help you optimize your marketing strategy. Learn about attribution modeling, data cleanliness, influencer marketing, COVID effects, and how to get started. Guest: John Wall is a Co-host of Marketing Over Coffee and Partner at Trust Insights. He’s a marketing and sales professional with management experience with teams from 1 (with contractors)…
Revamping the Customer Onboarding Experience with Mark Colgan Podcast
Guest: Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100’s…
Creating Quality A/B Tests with Khalid Saleh
Overview: In this episode of Digital Conversations, Billy Bateman discusses how to create quality A/B tests with Khalid Saleh of Invesp. They discuss test strategy and how customer research is essential to a successful A/B test. Guest: Khalid Saleh is the CEO and co-founder of Invesp, one of the first companies to focus on experimentation and conversion…
The Secret to Motivating Your Sales Team with Jamie McCoy
Overview: In this episode of Digital Conversations, Billy is joined by Jamie McCoy of Consenna. Jamie discusses the key to motivating sales people, through simple messaging and programs, and unification with other teams. Guest: Jamie McCoy – Jamie McCoy Dip DigM is the Digital Director at Consenna Ltd. He works to connect seemingly disparate ideas to create innovative…
2021 RevTech Survey Results with David Elkington
Overview:In this episode of Digital Conversations, Billy Bateman discusses findings from the upcoming 2021 Annual RevTech Benchmark Study with Dave Elkington, ChatFunnels Chairman. They discuss latest RevTech trends such as revenue technology, bundling platforms, regional trends, and how to use tech to get ahead. Guest: David Elkington – David Elkington is the CEO and Founder…
The Modern Saas Sales Leader Needs to be a Full Funnel Leader
Overview: Suaad Sait President of Xant shares how focusing on data and coordinating marketing and sales goals through the full funnel leads to an increase in deals closed. Guest- Suaad Sait: As a high tech industry senior executive, Suaad has played leadership roles at high growth software. In addition to cloud technology companies driving value…
Growth Organizational Strategies and Models with Heather Zynczak Former CMO of Domo and Pluralsight
Overview: In this special episode of Digital Conversations Dave Elkington chats with Heather Zynczak about the future of growth organizational strategy. Heather gives advice on how to come out on top after Covid. Guest: Heather Zynczak – Heather is a growth-oriented tech executive. She has spent the last 25+ years in Marketing, Product and Revenue…
ZoomInfo’s Philosophy on RevTech
Overview: On January 27, 2021, ChatFunnels hosted the RevTech Summit, an online summit for marketing and sales professionals who want to set themselves up for success in 2021. Scott Sutton at ZoomInfo shares amazing insights about conversational intelligence, content distribution, and tracking. He talks about how ZoomInfo quickly captures leads and uses their data set to…
Building Community for Demand
Overview: Clint Betts CEO of Silicon Slopes reviews how to generate demand through learning connecting and serving a community. Guest: Clint Betts – Betts is the CEO and President of Silicon Slopes. Silicon Slopes is a nonprofit organization empowering Utah’s tech community to learn, connect, and serve. Transcript Billy: Alright, everyone, I’m here with Clint Betts,…
Website Conversion Rate Optimization with Chris Dayley
Overview: This week on Digital Conversations, Billy is joined by Chris Dayley. He goes over his three stage method to website conversion rate optimization. He also shares tools to help with A/B testing webpages and suggestions on where to start optimizing. Guest: Chris Dayley- My company helps businesses see an average of 30% increases in revenue…
4 Keys to Better Product Marketing
This week on Digital Conversations, Billy is joined by Daniel Kuperman head of Product Marketing for Jira Align at Atlassian. Daniel teaches best practices to creating product marketing and positioning that is easily adoptable internally and externally. Guest: Daniel Kuperman – I am passionate about helping B2B companies tell their stories in ways that resonate with…
The Billion Dollar Funnel Tear Down with Jim Huffman
This week on Digital Conversations, Billy is joined by Jim Huffman CEO of GrowthHit. Jim does 3 funnel tear downs and teaches best practices for formatting landing pages and marketing funnels. Guest: Jim Huffman, CEO of GrowthHit, a growth marketing consultancy specializing in CRO. Author of the Amazon best seller, The Growth Marketer’s Playbook, a…
How to Recruit Top-Notch Sales People
This week on Digital Conversations, Billy speaks with Royce Robbins. Talent Acquisition Advisor at Zip Co. He goes over the challenges of recruiting, and gives 4 keys to improving your process. He focuses on slowing down and having a repeatable process that salespeople can own. Guest: Royce Robbins is an experienced and accomplished leader and…
Darryl Praill’s Number One Secret to Marketing ROI
This week on Digital Conversations, we feature Darryl Praill CRO at VanillaSoft. He goes over the challenges of aligning marketing and sales as well as why you should incorporate video into your marketing ROI strategy. He focuses on the extraordinary returns that come from optimizing SEO and proven steps to improving your SEO efforts. Guest:…
The Dark Funnel & ABM Marketing
Have you ever considered ditching forms, spam, and cold calls? In the 2020 Demand Gen Summit, Latané Conant, CMO of 6sense, shared some great insights about the “dark funnel” and how to revolutionize ABM marketing. Her approach is based on letting go of what you think are the fundamentals of demand gen and focusing on…
How To Supercharge Your Email Prospecting With Jason Bay
Why aren’t your email blasts converting? This week on Digital Conversations, Jason Bay, Chief Prospecting Officer at Blissful Prospecting, lays out his framework for email prospecting, and how simply tweaking your messaging can boost your lead inflow. The premise of his framework is based on empathetic and careful outreach. Guest: Jason found his passion for…
Automating Your Sales Training With George Brontén
This week on Digital Conversations, George Bronten, Founder & CEO of Membrain, reveals some sales training practices that are critical to the consistency of your sales team and growth of your product. Guest: George Brontén- George founded the IT Automation platform in Upstream in 1996, and most recently founded Membrain in 2012. Membrain is a…
How To Position Your SaaS Product For Success
This week on Digital Conversations, Billy is joined by Stewart Marshall, Commercial Software Strategist. Stewart mentions one of the greatest weaknesses he sees with SAAS product marketing teams; focusing on the product itself, rather than focusing on solving the customer’s painpoints. Guest: Stewart Marshall- Stewart spent decades as a software architect, and now helps businesses…
Using Financial Analysis To Make Data-Driven Marketing Decisions
Overview: In this episode of Digital Conversations, Garrett gives 3 keys to revamping your marketing strategy. Guest: Garrett Mehrguth – Garrett is the CEO of Directive, a next-gen performance marketing agency for software companies. He enjoys speaking/writing on marketing, strategy, and business. Transcript Billy: Alright, everyone, welcome to Digital Conversations today. Today, I’m lucky to have the…
Transforming Your Marketing Plays With Jackie Lipnicki
This week on The Digital Conversations Podcast, Billy Bateman is joined by Jackie Lipnicki, Account Executive at New Relic. Jackie outlines some creative marketing plays that have proved effective in the ever-changing tech landscape. Guest: Jackie has vast experience in bot SDR and Account Executive Roles; most recently at New Relic, who provides performance tracking for…
How Remote Meetings Are Revolutionizing Your Industry
On this week’s episode of the Digital Conversations Podcast, Billy Bateman meets with Adam Bird, Co-Founder & CEO of Cronofy. Adam explains how many companies are finding a silver lining in this complicated work environment; especially when it comes to remote meetings. Adam Bird: Adam has a long history of entrepreneurship and software development that…