RevTech 2021

Reading Time: 16 minutes Overview: The Three Critical Components of Real-Time Personalization, presented by Andrew LeClair– Sr. Product Marketing Manager, Pega at RevTech Summit 2021. About the speaker: A results oriented, self-motivated, and inquisitive marketer with a proven record of accomplishment in thetechnology space. My strong organizational, critical thinking, and communication skills allow me to providecustomized deliverables summarizing complex…

Reading Time: 10 minutes Overview: Driving Demand in a Pandemic: What’s Changed and What Stays by Clark Newby for RevTech Summit 2021. About the speaker: Software marketing and alliances veteran with 25+ years of proven success creating categories, opening emerging markets, driving to market leadership and delivering great outcomes for customers and investors. The result has been 6 successful…

Reading Time: 11 minutes Overview: Gabe Larsen the VP of Marketing at Kustomer goes through technology that will help you drive revenue as well as recommendations for technologies and social tools that will help your tech stack. About the speaker: Gabe leads Kustomer’s worldwide marketing efforts, including advertising, brand, communications, demand, and digital. Prior to joining Kustomer, Gabe was the…

Reading Time: 13 minutes Overview: Greg Dickinson the CEO of Omedym and Paul Noone’s discuss the modern buyer and how to create a buying process that caters to them. About the speaker: Greg Dickinson, Founder and CEO, Omedym. Greg is an experienced software executive who has helped drive growth and establishes market leadership for true innovators like Ariba (acquired…

Reading Time: 9 minutes Overview: Jeannette Castañeda talks about the future of email marketing in her 2021 RevTech Summit presentation About the speaker: I help B2B companies achieve their goals by creating email campaigns that support subscribers in realizing their own goals.I’ve been (rightly) accused of being a nerd. I brings my unquenchable curiosity and deeply analytical mind to…

Reading Time: 14 minutes Overview: Jennifer Kordash in charge of Enterprise Demand Gen at Quickbase shares how to make chat more efficient at the 2021 RevTech Summit. About the speaker: Jennifer works at QuickBase. As the Field Marketing Manager she manages, builds and launches demand generation programs in line with the Go to Market company initiatives and campaigns. She is…

Reading Time: 12 minutes Overview: Jon Miller the CMO and CPO at DemandBase discusses how DemandBase has transformed FourKites marketing. About the speaker: Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing and Product Officer at Demandbase, the leading account-based marketing platform. Previously, Jon was the CEO and founder of Engagio (acquired by Demandbase) and was co-founder at Marketo (Nasdaq:MKTO), a…