RevTech 2022
Creating Revenue with AI-Powered Digital Relevance – Thomas C. Helfrich
Overview In this presentation, Thomas Helfrich talks about digital relevance and how a company can gain revenue from its relevance online. Speaker Thomas is the CEO of instarel.ai, a company that helps users create thought leadership content using Ai-powered technology. Relevance will lead people to think of your product when a buying moment arises. Setting…
Read MoreRevenue Rules! More Effective, Scalable and Predictable Growth with Marketing- Cody Ward
Overview Cody Ward teaches 30 rules that help companies avoid common problems. The three problems are justification, accelerated rates of change, and everyone thinks that they are marketers. These rules are good, basic guidelines to improve revenue and avoid problems that many companies face. Speaker Cody Ward is the VP of Demand Gen Marketing at…
Read MoreConstructing your Go-To-Market Strategy to Fit the Modern B2B Persona- Janelle Amos
Overview The B2B Buyer persona has changed over the years, but the Buyer’s Journey has not evolved to match that change. In this presentation, Janelle Amos talks about modern B2B personas and how a company can change its approach to match the preferences of that persona. Speaker Janelle Amos is a former in-house head of…
Read MoreWhere to Start with your Org’s Tech Stack- Jack Foster
Overview Building a tech stack in any organization is a challenging task. Billy Bateman is joined by Jack Foster to talk about building a company’s tech stack from the ground up. Jack talks about where to start with technology, the challenges of implementing that technology, and how to perfect technology that is already in place. …
Read MoreUnspam Your Brand: Account Intelligence for Smarter GTM – Jon Miller
Overview The B2B buyer’s journey is as complicated as ever. Jon Miller shows the problems in B2B marketing in sales in his presentation and counters those problems with proposed solutions. In this presentation, Jon talks about how 1st party and 3rd party data can be aligned to have a more defined buyer persona. Once data…
Read MoreCut Through the Digital Noise with Personalized Gifting
Overview Kris Rudegraap begins his presentation by talking about the evolution of the digital landscape. He says that channels like email and digital advertising have become saturated and are becoming increasingly ineffective. Kris goes over ways to break through all the noise to drive more revenue with personalized gifts. Speaker Kris Rudeegraap is the CEO…
Read MoreHow Attribution Works in the Real World- Eric Stockton
Overview Companies inevitably want to focus their efforts on the tactics that drive the most revenue. In this presentation, Eric Stockton talks about how to collect reliable data that will better guide marketers’ efforts. Behavioral drivers are difficult to track so marketers need to spend time finding out what drives purchases. Speaker Eric Stockton is…
Read MoreDriving Sales Productivity- Mario Martinez Jr.
Overview In this presentation, Mario Martinez talks about breaking through the noise to get to a buyer. Mario goes through a messaging framework that will make prospecting feel less monotonous for both salespeople and prospective buyers. Buyers are tired of receiving spam from salespeople, and this presentation provides some solutions to that problem. Speaker Mario…
Read MoreThe 2022 Sales Stack: 250+ Fast-Growing B2B Companies
Overview William Tyree presents data collected from 250+ B2B companies to understand how technology has contributed to their growth. Companies are spending an increasing amount of money on technologies and this presentation talks about how to best distribute budget to stay on top of tech trends. Speaker William Tyree is the CMO of Revenue.io,…
Read MoreCustomer Generation- Garrett Mehrguth
Overview Garrett Mehrguth talks about generating customers through effective advertising. He goes over tactics that he has used in his company to generate millions of dollars in revenue. Garrett suggests a shift to a more personal, exciting approach in B2B marketing and sales. Speaker Garrett Mehrguth is the President and CEO of Directive, a company that…
Read More