DGS Fall 2021
How to Fix Your Messaging and Deliver Better Leads: With Matt Riley
Overview Matt Riley, a distinguished authority in the field of marketing, delves into the art of effective communication, emphasizing the transformative power of narrative-style engagement. In a world awash with information, Matt’s insights shine as a beacon, guiding marketers towards a deeper connection with their intended audience. He elucidates the nuanced techniques and storytelling strategies…
Read MoreLeveraging Your Partner Network for Demand Gen: With Garret Helmer
Overview In this presentation, Garrett Helmer talks with Billy Bateman about using a technology integration network for Demand Gen. Having integrations with technology partners is a great tool that a company can use to generate demand. Joining technology partner programs with companies like Salesforce will allow for organic and strong product referrals to potential customers.…
Read MoreTackling Your #1 Frustration: With Quirijn Kleppe
Overview In his insightful presentation, Quirijn Kleppe delves into the multifaceted realm of marketing and demand generation, meticulously addressing the perennial concerns of professionals in the field. Focusing on the vexing issue of lead generation and traffic acquisition, Quirjin expounds upon a repertoire of tactic. These tactics empower organizations to surmount their foremost frustration and…
Read MoreThe Truth About ABM: With Gabe Larsen
Overview While Account-Based Marketing (ABM) remains a popular approach, executing it effectively can be challenging. In a concise yet informative presentation, Gabe Larsen simplifies the basics of ABM and dispels recent confusion surrounding it. He provides a practical and straightforward plan that any company can implement to kickstart a successful ABM strategy. Speaker Gabe Larsen…
Read MoreAdapt or Drown in 2022 – Convert 3x the Pipeline in 1/3 the Time
Overview In his presentation, Scott Logan goes over ways that marketers can improve their pipeline. He proposes using new, efficient technology to book meetings. He also suggests using those meetings as a shared leading indicator between sales and marketing teams. Scott provides data proving that lead chasing is inefficient and provides some alternatives. Speaker Scott…
Read MoreRethinking Lead Generation: With Chris Isham
Overview Chris Isham went over the ways that sales teams and marketing teams can align. This will help optimize the sales funnel. Chris has found that SDRs typically aren’t educated on the journey that their leads have traveled to get to them, creating a harmful disconnect. Speaker Chris Isham serves as the Chief Revenue Officer…
Read MoreScaling DemandGen with ABM and Intent Data: With Markus Ståhlberg
Overview In this comprehensive presentation, Markus Stahlberg, a seasoned expert in demand generation, delves into various strategies for scaling demand generation, beginning with an in-depth exploration of Account-Based Marketing (ABM) and its versatile implementation approaches, before shifting focus to the effective utilization of intent data, enabling the tailoring of marketing and sales strategies to align…
Read MoreDriving Demand with a CEO Who Gets Marketing: With Olivia Kenney
Overview In her presentation, Olivia goes over the reasons that your CEO should be onboard with marketing. The CEO who understands marketing enables marketers to do their work at even higher levels. Speaker Olivia Kenney is the Head of Marketing at LeadSift, a sales intelligence platform that generates qualified leads from public web. She is a…
Read More3 Ways to Incorporate & Measure ABM
Overview In this presentation, Amanda DePaul goes over three different stages of the sales funnel and explains tactics that will create success in each step. She talks about aligning sales and marketing, and truly flipping the funnel to generate qualified leads. Speaker Amanda DePaul is a demand generation and marketing operations leader with over 10…
Read MoreWhy Your Team is Not Booking Sales and How to Fix It: With Mario Martinez
Overview Mario Martinez, as the title suggests, discusses why sales teams are ineffective when booking sales meetings and how to address that issue. Mario discusses the PVC Sales Methodology and provides sample messages then provides some information on Increasing sales productivity with just 1 hour per day. Speaker Mario Martinez is a former VP of…
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