Account-Based Engagement Summit 2021
How Partner Marketing and ABM Intersect
Overview Andrea, an experienced marketing strategist, offers insights into effectively combining Account-Based Marketing (ABM) with a partnership strategy. ABM, a targeted approach, can be supercharged when used alongside partnerships. The key is to choose partners whose audience matches your own. This alignment can create a powerful synergy. Partnering also expands your reach, especially for engaging…
Read MoreUse Your Website to Attract Your Ideal Buyer
Overview Abby Wilson, a seasoned web strategist and conversion optimization specialist, shares her invaluable insights and expertise on crafting a highly targeted website capable of not only attracting but also converting your visitors into loyal customers. Through her engaging presentation, she elaborates on her proven strategies, providing detailed step-by-step guidance, illustrative examples, and best practices…
Read MoreThe Future of Account-Based Engagement with Latané Conant & Jon Miller
Overview Latane and Jon go over their philosophies on Account-Based Engagement and the essential mindset shifts to creating effective experiences. Speaker Latané Conant, CMO of 6sense, empowers marketing leaders with the technology to confidently lead their teams, company, and industry into the future. Jon Miller is currently CMO and CPO at Demandbase. Previously, Jon was the…
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