Account-Based Engagement Summit 2021
Why 2/3 of ABM Programs Fail with Kristina Jaramillo
Overview Kristina explains why go-to-market teams are unable to get the account-based engagement they need to experience greater success with ABM. Speaker Kristina Jaramillo is President of Personal ABM. Quotes “ABM is a business strategy on how we will get accounts to revenue and existing accounts to greater revenue growth. ABE is about how you make prospects…
Read MoreDelivering Stand Out ABE Experiences Across the Buyer’s Journey with Kris Rudeegraap
Overview Kris goes through each step of the funnel, outlining how personalized gifts can make a measurable impact. Speaker Kris Rudeegraap is the co-founder and CEO of Sendoso, the world’s first Sending Platform (SP). Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements…
Read MoreYour ABM Strategy Sucks… and What You Can Do About It with Kate Adams
Overview Kate explains how ABM is broken and how you can develop an effective ABM strategy. Speaker Kate has more than 15 years of tech experience building strong businesses within different stages and industries. She believes deeply in bringing businesses to life in the hearts and minds of prospects and customers by creating compelling and consistent messaging…
Read MoreAccount-Based Selling with Josh Roth
Overview Josh goes over different actionable techniques and tips for implementing account-based engagement in selling. Speaker Josh, Senior Director of Inside Sales at Lob, is a sales leader, coach and builder with over 10 years experience in sales. He builds and manages teams to drive revenue and exceed quotas year over year. Normal people wouldn’t jump into a business…
Read MoreHow to Fuel Your ABM Strategy with Inbound with Jen Spencer
Overview Jen goes over what inbound marketing is, how it fuels ABM, and the 3 types of ABM campaigns. Speaker Jen Spencer is the Chief Revenue Officer for SmartBug Media®, a globally award-winning intelligent inbound® marketing agency that helps businesses grow revenue by generating leads, engaging accounts and building brand loyalty through inbound marketing, sales enablement, revenue…
Read MoreIntent: A Unit of Campaign Measurement with Hussam AlMukhtar
Overview Hussam outlines the buyer cycle and the role of intent in strategic account-based engagement campaigns. Speakers Hussam AIMukhtar, Senior Director of Strategic Marketing at ZoomInfo, is tomorrow’s marketer. One who’s not afraid to embrace the shifting landscape in the marketing world. One who relies on data to drive results. One who cares about experiences and…
Read MoreB2B Buyer’s Journey & How Sellers Can ‘Align to Win!’ with Gopala Krishna Kris
Overview Gopala outlines how buyers can align to sell using intent data in complex purchases. Speakers Gopala Krishna, Sales Success Enabler at WINsights, is an advisor, investor, entrepreneur, speaker, author, and a life-long learner. His work is published on entrepreneur.com, dataquest.com among others including contributing to a book on Entrepreneurship. Quotes 77% of B2B buyers said their last…
Read MoreDo I Need a CDP for ABE with David Raab
Overview David outlines the best use cases and fit for companies to use a CDP and what they should keep in mind while selecting one. Speakers Widely recognized expert in marketing technology and analytics. Independent consultant since 1987, specializing in marketing trends, technology strategy, product requirements, and vendor selection. Clients include major firms in retail,…
Read MoreActionable Intelligence for ABE with Bob Samuels
Overview Bob, Leslie, and Rohan discuss various aspects of data collection and use, including identifying which data is most essential to your purposes and competitive intelligence. Speakers Bob Samuels is the principal of TechConnectr, a B2B performance marketing advisory firm. He’s known as a ‘rain-maker’ & sales-enabler in the B2B targeted marketing ecosystem. He works with agencies, enterprise…
Read MoreCut Through the Noise and Book Meetings with Strategic Accounts with Andrei Zinkevich
Overview Andrei explains his method of standing out from the crowd to book meetings with your ideal customer at the Account-Based Engagement Summit. Speaker Andrei Zinkevich, co-founder of Fullfunnel.io, helps B2B Service-Based, Tech and SaaS companies to develop an effective lead generation and sales system, generating customers from dream list instead of generating “more leads”…
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