Podcast

This week on Digital Conversations, George Bronten, Founder & CEO of Membrain, reveals some sales training practices that are critical to the consistency of your sales team and growth of your product. Guest: George Brontén- George founded the IT Automation platform in Upstream in 1996, and most recently founded Membrain in 2012. Membrain is a…

This week on Digital Conversations, Billy is joined by Stewart Marshall, Commercial Software Strategist. Stewart mentions one of the greatest weaknesses he sees with SAAS product marketing teams; focusing on the product itself, rather than focusing on solving the customer’s painpoints. Guest: Stewart Marshall- Stewart spent decades as a software architect, and now helps businesses…

Overview: In this episode of Digital Conversations, Garrett gives 3 keys to revamping your marketing strategy. Guest: Garrett Mehrguth – Garrett is the CEO of Directive, a next-gen performance marketing agency for software companies. He enjoys speaking/writing on marketing, strategy, and business.  Transcript Billy: Alright, everyone, welcome to Digital Conversations today. Today, I’m lucky to have the…

This week on The Digital Conversations Podcast, Billy Bateman is joined by Jackie Lipnicki, Account Executive at New Relic. Jackie outlines some creative marketing plays that have proved effective in the ever-changing tech landscape. Guest: Jackie has vast experience in bot SDR and Account Executive Roles; most recently at New Relic, who provides performance tracking for…

On this week’s episode of the Digital Conversations Podcast, Billy Bateman meets with Adam Bird, Co-Founder & CEO of Cronofy. Adam explains how many companies are finding a silver lining in this complicated work environment; especially when it comes to remote meetings. Adam Bird: Adam has a long history of entrepreneurship and software development that…

This week on Digital Conversations, Billy is joined by Jackie Hermes, who gives us some insight into optimal marketing strategies for SaaS startup. Jackie is the Founder & CEO of Accelity, a fast growing B2B marketing services firm in Milwaukee. Jackie has 10+ years of marketing experience, and has started several of her own businesses.…

This week on Digital Conversations, Billy is joined by Jon Miller, Chief Product Officer at Demandbase. Jon gives an overview of account based marketing, and how it differs from typical marketing strategies. Listening Platforms: Apple Podcasts Google Podcasts Spotify Simplecast Breaker   Transcript Billy: Alright everyone, welcome to the show today. I’m your host Billy…

On this week’s episode of Digital Conversations, Billy Bateman is joined by Matt Wolach of Xsellus, who walks us through how to optimize the product demo experience for the buyer and the seller. Matt is a B2B sales coach at Xsellus, where he works with growth-minded companies on crafting their sales processes and product demo…

On this week’s episode of Digital Conversations, Billy is joined by Roderick Jefferson, CEO of Roderick Jefferson and Associates. Roderick outlines how to improve your sales enablement, and suggests tools and tech that can assist you in your efforts. Listening Platforms: Apple Podcasts Google Podcasts Spotify Simplecast Breaker Transcript Billy: Alright everyone, welcome to the…

On this week’s episode of Digital Conversations, Billy Bateman is joined by Naomi Lui of EFI, who chats about how to best structure a marketing team, and what your team should be focusing on. Guest: Naomi Liu has spent her entire fourteen year career in marketing ops, the past seven of which at EFI (Electronics For…