Micro-ABM and Other Strategies Used in Successful Sales and Marketing

Overview  Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like.   Guest Katie Dunn is a Demand Generation Marketing Manager at RollWorks. She is a San Francicso native and has been working in tech for the last five years. Her demand generation role includes virtual…

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A Sports and Entertainment Perspective on Sales and Marketing with Bill Guertin

Overview  Bill Guertin shares his unique perspective from the sports and entertainment industry. He explains how sales and marketing strategies from the industry also apply to the B2B industry.   Guest Bill Guertin is an expert sales trainer, professional speaker, emcee, and presenter. He is the chief learning officer at ISBI 360 LLC and works with select businesses to generate more revenue based on “Best Practices”…

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How to Achieve Extraordinary Results When Building Your Brand

Overview  Udi Ledergor shares his experiences – including successes and failures – while building the Gong brand. He offers insights and suggestions on creating a content strategy that adds value to customers’ lives.   Guest Udi Ledergor is the CMO at Gong and a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies in B2B tech.…

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How to Create a Best in Class Partnership with your SDR Team with Bill Glenn

Overview  Bill Glenn outlines how to successfully strengthen relationships with your SDR team and how doing so will lead to success across the board. Guest Bill Glenn is a B2B growth marketing leader, team builder, and VP of worldwide demand at ExtraHop. He has a deep understanding and hands-on experience with all things marketing: brand, messaging, positioning, product, demand…

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Paid Media Engine: How to Move More People Through the Funnel with Gavin Tanner

Overview  Gavin Tanner introduces a unique funnel approach utilizing a paid media engine. He outlines how to get started using a visual flowcharting tool and explains the benefits and drawbacks of this strategy.   Guest Gavin Tanner is a “full stack” marketer experienced in B2B lead gen (paid acquisition), marketing automation, and CRO. It’s all about full-funnel optimization. Tech stack: Marketo,…

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Podcasting 101: Reflections on 100 Episodes with Billy Bateman

Overview  Billy gives his advice on how to start a podcast. He discusses what he has learned through successfully producing 100 podcast episodes.   Guest Billy Bateman is the Co-Founder and VP of Operations for ChatFunnels, a digital conversation analytics, and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.  Billy grew up…

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Creating Customer-Focused Content with Tricia Wiles

Overview  Trisha outlines her philosophy on how content should be actually valuable to your customers.  Guest Nicole Pecaro is a creative leader with more than 10 years of design experience who has contributed to over $50 million in impacted revenue. She has conceived and executed hundreds of creative sales and marketing proposals and PPT presentations that won new and…

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Creating Content that Actually Converts with Nicole Pecaro

Overview  Nicole outlines how to plan and execute an effective content marketing strategy.  Guest Nicole Pecaro is a creative leader with more than 10 years of design experience who has contributed to over $50 million in impacted revenue. She has conceived and executed hundreds of creative sales and marketing proposals and PPT presentations that won new and retained existing…

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How CMOs can Drive Success in Turbulent Times

Overview  Monica outlines the ways marketing can contribute to the success of an organization, including focusing on results, believing in your team, and learning fast.  Guest Monica is a high energy marketing leader with extensive experience building and leading teams, leading transformation, driving business success through customer-centric marketing strategies, and creating demand generation capabilities to…

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Elements of Revenue Marketing Success with Mark Emond

Overview  Mark explains 5 essential aspects of revenue marketing success, including research, alignment, development, engagement, and automation. Note: this episode was taken from a recent presentation at the Demand Gen Summit 2021. Guest Mark founded and leads Demand Spring, an organization of dynamic, experienced individuals with a passion for working with B2B Marketers in building the marketing strategies,…

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