Podcast
Elements of Revenue Marketing Success with Mark Emond
Overview Mark explains 5 essential aspects of revenue marketing success, including research, alignment, development, engagement, and automation. Note: this episode was taken from a recent presentation at the Demand Gen Summit 2021. Guest Mark founded and leads Demand Spring, an organization of dynamic, experienced individuals with a passion for working with B2B Marketers in building the marketing strategies,…
Read MoreWhy Marketing & Dev Need Each Other with Jennie Larsen
Overview Jennie outlines the way that marketing and dev can work together to attract and keep customers. Guest Jennie is a serial entrepreneur and have been learning, growing, and stretching in that world for over 22 years. She is Marketing Director at DevSimplify. Reference iTunes SimpleCast Billy Bateman 0:02 All right, everyone. Welcome to Digital Conversations.…
Read MoreHow to Get more Booked Meetings with Scott Logan
Overview Scott outlines the how and why of the calendar-first approach, a radically effective new approach to getting booked meetings. Speaker Scott, VP of Marketing at Kronologic, is an experience demand generation leader who builds strategies to grow B2B companies. Note: this episode was taken from the Demand Gen Summit Spring 2021. Reference iTunes SimpleCast Welcome Billy Bateman…
Read MoreHaving Fun in B2B Marketing with Mark Huber
Overview Mark believes in a fun B2B marketing strategy where the people at your company post on LinkedIn in a fun, organic way. He outlines his tips for social media success. Guest Mark Huber is Director of Growth at Metadata.io. He’s on the hook for making sure every B2B marketer who is held accountable to pipeline and…
Read MoreLead Gen vs. Demand Gen: How to Make the Switch with Chris Walker
Overview Chris outlines the differences between lead gen vs, and the benefits of switching to demand gen. Guest Chris Walker, CEO of Refine Labs, is on a journey to help companies optimize their revenue model. He’s spent the last six years perfecting the process at rapidly growing early- and growth-stage companies. The final product, our…
Read MoreAccount-Based Podcasting Strategy with Bernie Borges
Overview Bernie, podcasting authority, explains his strategy account-based podcasting, which targets your ICP as guests on your podcast. Guest Bernie Borges was CCO at Vengreso, and is now Vice President of Global Content Marketing at iQor, where he is focused on planning and execution of the content strategy to amplify the iQor brand. Reference iTunes SimpleCast https://youtu.be/FclFpryM4GQ Welcome Billy Bateman 0:01 …
Read MoreHumanizing Sales with Unique Experiences with Dale Dupree
Overview Dale explains his radical new approach to sales- creating memorable experiences and human connections. Guest Dale is leader of The Sales Rebellion. He is a sales trainer, teaching the masses (both individuals and entire companies) how to choose legendary for their sales career. He is a dad, jedi, podcast host, sales therapist, public speaker, and author. Reference iTunes…
Read MoreWhy your ABM Strategy Isn’t Working with Kristina Jaramillo
Overview Kristina outlines how to overcome a major pitfall in implementing ABM- not being personalized enough to your individual prospects. Guest Kristina Jaramillo, president of Personal ABM, works with supply chain & tech marketers to add a personal account layer that enables them to influence revenue with new business & account expansion. An expert is…
Read MoreAn Essential Intro to Programmatic Advertising with Josh Aston
Overview Josh Aston explains how programmatic is different from traditional marketing and how to make your programmatic strategy effective. Guest Josh Aston, CMO & Co-Founder of Above the Fold, has a proven track record of successes as a talented marketing leader who possesses the experience and strategies needed for the continued success and growth of…
Read MoreThe Sales Development Framework with David Dulany
Overview David outlines important points to consider when building an SDR program, including leadership, training, coaching, and culture. Guest David is a sales development expert. He hosts the #1 Sales Development Podcast and is Founder/CEO of Tenbound. Reference iTunes SimpleCast https://youtu.be/WPwxsouHCsA Intro Billy Bateman 0:01 All right, everyone. Welcome to Digital Conversations presented by ChatFunnels. I’m your host, Billy Bateman.…
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