Podcast
Micro-ABM and Other Strategies Used in Successful Sales and Marketing
Overview Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like. Guest Katie Dunn is a Demand Generation Marketing Manager at RollWorks. She is a San Francicso native and has been working in tech for the last five years. Her demand generation role includes virtual…
Read MoreA Sports and Entertainment Perspective on Sales and Marketing with Bill Guertin
Overview Bill Guertin shares his unique perspective from the sports and entertainment industry. He explains how sales and marketing strategies from the industry also apply to the B2B industry. Guest Bill Guertin is an expert sales trainer, professional speaker, emcee, and presenter. He is the chief learning officer at ISBI 360 LLC and works with select businesses to generate more revenue based on “Best Practices”…
Read MoreHow to Achieve Extraordinary Results When Building Your Brand
Overview Udi Ledergor shares his experiences – including successes and failures – while building the Gong brand. He offers insights and suggestions on creating a content strategy that adds value to customers’ lives. Guest Udi Ledergor is the CMO at Gong and a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies in B2B tech.…
Read MoreHow to Create a Best in Class Partnership with your SDR Team with Bill Glenn
Overview Bill Glenn outlines how to successfully strengthen relationships with your SDR team and how doing so will lead to success across the board. Guest Bill Glenn is a B2B growth marketing leader, team builder, and VP of worldwide demand at ExtraHop. He has a deep understanding and hands-on experience with all things marketing: brand, messaging, positioning, product, demand…
Read MorePaid Media Engine: How to Move More People Through the Funnel with Gavin Tanner
Overview Gavin Tanner introduces a unique funnel approach utilizing a paid media engine. He outlines how to get started using a visual flowcharting tool and explains the benefits and drawbacks of this strategy. Guest Gavin Tanner is a “full stack” marketer experienced in B2B lead gen (paid acquisition), marketing automation, and CRO. It’s all about full-funnel optimization. Tech stack: Marketo,…
Read MorePodcasting 101: Reflections on 100 Episodes with Billy Bateman
Overview Billy gives his advice on how to start a podcast. He discusses what he has learned through successfully producing 100 podcast episodes. Guest Billy Bateman is the Co-Founder and VP of Operations for ChatFunnels, a digital conversation analytics, and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship. Billy grew up…
Read MoreCreating Customer-Focused Content with Tricia Wiles
Overview Trisha outlines her philosophy on how content should be actually valuable to your customers. Guest Nicole Pecaro is a creative leader with more than 10 years of design experience who has contributed to over $50 million in impacted revenue. She has conceived and executed hundreds of creative sales and marketing proposals and PPT presentations that won new and…
Read MoreCreating Content that Actually Converts with Nicole Pecaro
Overview Nicole outlines how to plan and execute an effective content marketing strategy. Guest Nicole Pecaro is a creative leader with more than 10 years of design experience who has contributed to over $50 million in impacted revenue. She has conceived and executed hundreds of creative sales and marketing proposals and PPT presentations that won new and retained existing…
Read MoreHow CMOs can Drive Success in Turbulent Times
Overview Monica outlines the ways marketing can contribute to the success of an organization, including focusing on results, believing in your team, and learning fast. Guest Monica is a high energy marketing leader with extensive experience building and leading teams, leading transformation, driving business success through customer-centric marketing strategies, and creating demand generation capabilities to…
Read MoreElements of Revenue Marketing Success with Mark Emond
Overview Mark explains 5 essential aspects of revenue marketing success, including research, alignment, development, engagement, and automation. Note: this episode was taken from a recent presentation at the Demand Gen Summit 2021. Guest Mark founded and leads Demand Spring, an organization of dynamic, experienced individuals with a passion for working with B2B Marketers in building the marketing strategies,…
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