Podcast
The Ultimate Guide to Intent Data with Chris Rack
Overview Chris Rack shares his experience and knowledge of how to source, interpret, and strategically make use of intent data. Guest Chris Rack is the CRO of Demand Science specializing in data and intelligence for the sales and marketing decision makers. He has successfully led four sales organizations that experienced 10x growth over a 2-to-3-year span as an individual contributor,…
Read MoreOvercoming Setbacks and Failure to Achieve Success
Overview Sean Hackner shares the importance of persevering and not giving up, even when facing setbacks and failures. He explains how life is a journey and failure is inevitable, therefore it is important to embrace failure and learn from it. Guest Sean Hackner is Vice President of marketing and sales at NetWise. He is an experienced President with a demonstrated history of working…
Read MoreActionable Intelligence: Looking into the Future of Marketing and Sales
Overview Bob Samuels shares his experience and insights on actionable intelligence. He discusses how to understand, organize, and strategically sort through intent data. Lastly, he comments on ABM and the future of B2B lead gen. Guest Bob Samuels started his career in finance and accounting. After working as a CPA for 20 years, his path eventually led him to…
Read MoreHow to Make Data Driven Decisions that Influence Revenue
Overview William Tyree discusses how to get into a data driven mindset in order to influence company revenue. He talks about how to make strategic data driven decisions and what metrics to focus on while doing so. Lastly, he emphasizes the importance of team collaboration and considering input from outside the marketing team for improvement ideas. Guest William Tyree is the Chief…
Read MoreTactics and Strategies for Team, Social, and Executive Selling
Overview Kris Rudeegraap outlines the best strategies in team, social and executive selling. He shares his experiences from working at Sendoso and offers suggestions for success. Guest Kris Rudeegraap is the CEO and co-founder of Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Reference iTunes SimpleCast Intro Billy Bateman…
Read MoreMicro-ABM and Other Strategies Used in Successful Sales and Marketing
Overview Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like. Guest Katie Dunn is a Demand Generation Marketing Manager at RollWorks. She is a San Francicso native and has been working in tech for the last five years. Her demand generation role includes virtual…
Read MoreA Sports and Entertainment Perspective on Sales and Marketing with Bill Guertin
Overview Bill Guertin shares his unique perspective from the sports and entertainment industry. He explains how sales and marketing strategies from the industry also apply to the B2B industry. Guest Bill Guertin is an expert sales trainer, professional speaker, emcee, and presenter. He is the chief learning officer at ISBI 360 LLC and works with select businesses to generate more revenue based on “Best Practices”…
Read MoreHow to Achieve Extraordinary Results When Building Your Brand
Overview Udi Ledergor shares his experiences – including successes and failures – while building the Gong brand. He offers insights and suggestions on creating a content strategy that adds value to customers’ lives. Guest Udi Ledergor is the CMO at Gong and a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies in B2B tech.…
Read MoreHow to Create a Best in Class Partnership with your SDR Team with Bill Glenn
Overview Bill Glenn outlines how to successfully strengthen relationships with your SDR team and how doing so will lead to success across the board. Guest Bill Glenn is a B2B growth marketing leader, team builder, and VP of worldwide demand at ExtraHop. He has a deep understanding and hands-on experience with all things marketing: brand, messaging, positioning, product, demand…
Read MorePaid Media Engine: How to Move More People Through the Funnel with Gavin Tanner
Overview Gavin Tanner introduces a unique funnel approach utilizing a paid media engine. He outlines how to get started using a visual flowcharting tool and explains the benefits and drawbacks of this strategy. Guest Gavin Tanner is a “full stack” marketer experienced in B2B lead gen (paid acquisition), marketing automation, and CRO. It’s all about full-funnel optimization. Tech stack: Marketo,…
Read More