Are You Lead Gen or Demand Gen Focused?

What is the difference between lead gen and demand gen? Lead generation is comparable to performance marketing. It’s focused on the top of the funnel and short term transaction. It’s not conversion rate obsessed. It doesn’t prioritize marketing and sales alignment. Only about 1 in every 1000 leads convert with the lead gen model. Demand…

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Moving Towards a More Humanized Sales Experience

It’s tough to work in sales. No one would say it’s an easy job. However, there are certain changes that can be made to improve the entire sales process for the customers and sales reps. The major thing that needs to change is making sales a more humanized experience. People predict that sales teams will…

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A Guide to B2B Content Marketing

In the B2B industry, great content marketing strategies are crucial. Content marketing is how you attract and retain customers. The content you provide your target audience needs to inform and educate them, while calling them to action. In a recent episode of Digital Conversations with Billy Bateman, Manish Nepal, a freelance content marketer, shared some…

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How Do Chatbots Help In Sales?

Before diving into how chatbots help in sales, we need to first establish the importance of digitally transforming your website. Your company’s digital presence is more crucial than it has ever been before. Customers and prospects expect companies from all industries to have an online presence. That includes your website, social media profiles, digital ads,…

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The 5 Secrets to Revenue Marketing Success

B2B marketers are always focused on one word—revenue. How can you achieve revenue marketing success? Revenue is the primary metric used to measure the success of B2B marketers. On average, 55% of B2B marketers are expected to initiate 30% new pipeline. As a marketer, what systems do you have in place to drive revenue? You…

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Wrap-Up: Demand Gen Summit Spring 2021

The last Demand Gen Summit Spring was on April 28, 2021. The focus of this event was driving, engaging, and closing demand. It was chock-full of amazing insights about how to get site visitors into your funnel, what customer engagement tools you should be using, and how to accelerate the sales cycle. There were 3400+…

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