Taking a Closer Look at Intent Data

There are a lot of different types of intent. Understanding intent is important in data driven marketing and sales, as it is used to make efficient and confident decisions.  In a recent episode of Digital Conversations with Billy Bateman, Chris Rack – CRO of Demand Science – shared his experience and knowledge of how to…

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A B2B Perspective on Actionable Intelligence and ABM

“To me, data is just points of information. There’s bunches of it, and you can get choked and die from it. But, if you can make sense out of it, then you have intelligence.” -Bob Samuels In a recent episode of Digital Conversations with Billy Bateman, Bob Samuels – co-founder of TechConnectr – shared his…

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The Ins and Outs of Data Driven Decision Making

Data is essential for success in marketing. Data provides the information to understand what your target audience is thinking and what they need. There should be data backing each and every decision made as a marketer. When used in the right way, data can help turn potential prospects into solid customers.  In a recent episode…

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Buyer Enablement: Understanding and Educating the Modern Buyer

The number one challenge facing buyers in the B2B space today is buyer confusion. This confusion is not coming from a confusing sales process, but from how the modern buyer self-educates and self-informs. Buyers don’t usually engage with sales until they are far along in the buyer journey. In fact, most buyers are over 70%…

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The Ultimate Guide to Categorizing and Defining Leads

The organization of data in a business is valuable in increasing productivity. Understanding which customers and leads are the most interested in your product will allow you to prioritize your time and resources. In order to create this organization, it is essential to properly categorize and define your leads. In doing so, you will be…

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How to Get Intentional with Intent Data

Data is essential in successful B2B sales and marketing. Not only does good data help you reach the right people, but it will help improve your ROI and increase sales. However, having good data is useless if you don’t know how to strategically take advantage of it. What will set you apart from other B2B…

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Tips for Effectively Customizing the User Experience with Chatbots

Consumers love customization. Whether it is a customized pair of shoes or a perfectly tailored suit, personalized products make customers happy. Customization increases customer satisfaction, trust, and loyalty toward the service provider.  Customization is a concept that is becoming more prevalent, especially in the digital world. We are moving away from broad experiences and toward…

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A/B Testing: Optimizing Your Website with Intent and Strategy

Having a good business webpage is essential in creating a quality impression for your company. Your page may even be the first impression a potential customer has with the product. The page should be strategically designed, easy to use, and should provide relevant content for the user. However, when designing a webpage, the options are…

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Taking a Look at the Bright Side of the Dark Funnel

Understanding your customer’s buyer journey is essential in creating a targeted marketing campaign that effectively delivers results. The buyer’s journey is a path to purchase that includes several stages that are influenced by many outside sources. Advances in technology and increased methods of communication have allowed potential prospects to learn about your product and form…

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