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Understanding Consumer Behavior In Order To Eliminate Guesswork
No one likes to guess and test forever, right? If only there was an easier way to figure out exactly what works in marketing and sales. Well, there is and it’s called analyzing the consumer behavior. In a recent episode of Digital Conversations with Billy Bateman, Mike Lewis shared his insights on marketing attribution, understanding…
Read MoreThe Basics of Becoming A Chatbot Expert
Chatbots are the #1 most effective way to increase website engagement and improve customer satisfaction. So, you’re going to want to become a chatbot expert! They are the new and improved way to automate the sales and customer support processes. Chatbots save your company time and money, provide you with different ways to send prospects…
Read MoreHow to Increase Sales 20% Using Predictive Analytics
In a recent episode of Digital Conversations with Billy Bateman, John Wall of Trust Insights went over how predictive analytics can help you optimize your marketing strategy. Read on to learn more about attribution modeling, data cleanliness, influencer marketing, COVID effects, and how to get started. What is Predictive Analytics? Predictive analytics can seem complicated, and well,…
Read More4 Proven Strategies to a Successful Customer Onboarding Experience
The customer onboarding experience often seems to get overlooked. Now it’s all about lead generation and top-of-the-funnel acquisition. However, the focus needs to shift to shed some light on activation and the onboarding process. What Is the Customer Onboarding Process? Essentially, the onboarding process consists of defining goals/expectations, customizing the experience, gathering data, and teaching…
Read MoreThe Purpose of Reselling Programs and Why Companies Use Them
In a recent episode of Digital Conversations with Billy Bateman, guest Jamie McCoy of Consenna Ltd discussed his strategy on working with reselling programs and how to unify them with your product. What Is a Reselling Program? Resellers are companies that sell goods and services produced by other firms. They purchase the product with the…
Read MoreWrap-Up: RevTech Summit 2021
Reading Time: 5 minutes We are thrilled to announce that we will have another virtual event on April 28, 2021. If you liked the RevTech Summit, you’ll love our next one! Register now for the next Demand Gen Summit 2021 to learn more top-notch strategies for leadership skills, best selling practices, and demand generation. Now let’s recap our most…
Read MoreThe Data Doesn’t Lie: Increase Your Conversion Rates by 50% With Chatbots
In the marketing world, there are millions of ways to market to your target customers. And marketing is all about optimizing your techniques to get the most bang for your buck. A simpler way to put it is this: the purpose of marketing is to increase conversion rates. In a recent podcast with Billy Bateman featuring Ish Jindal, they discuss…
Read MoreRevTech 2021 Benchmark Study Market Map
Home » Blog We partnered with Dr. James Oldroyd, Associate Professor of Strategy at BYU, to conduct a survey on what technologies marketing and sales teams are adopting and using. 800+ people across the country completed the RevTech 2021 Benchmark Study and the results are comprised in the market map below. A full explanation of the…
Read More5 Tips to Improve your Marketing and Sales Funnel with Jim Huffman
The recent episode of Digital Conversations featuring Jim Huffman is not one to miss! He breaks down a few companies’ funnels and shares 5 ways to improve your marketing and sales methods. 1. Include In-App Product Marketing Jim breaks down the marketing funnel of a couple of companies in order to explain the best plays…
Read MoreSaas–The Second S is Really Important!
Reading Time: 3 minutes Starting and running a thriving Saas business is so much more than just having the technology and building some software with a few unique features. So, how do you achieve success with your Saas company? In a recent podcast on Digital Conversations with Billy Bateman, Mr. Saas himself, Stewart Marshall, breaks down what it really means to…
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