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How to Easily Implement ABE Strategies Using ChatFunnels
Account-based engagement (ABE) is the newest advancement in the B2B space. You have probably heard of account-based marketing. Well, account-based engagement takes ABM to the next level. ABE involves everyone—marketing, sales, and customer support teams. It’s not just about marketing. Everyone involved in the entire customer journey should be on board with your ABE strategies. Larger accounts come with a much more…
Read MoreAre You Lead Gen or Demand Gen Focused?
What is the difference between lead gen and demand gen? Lead generation is comparable to performance marketing. It’s focused on the top of the funnel and short term transaction. It’s not conversion rate obsessed. It doesn’t prioritize marketing and sales alignment. Only about 1 in every 1000 leads convert with the lead gen model. Demand…
Read MoreHow to Get Started With Account-based Podcasting
There are so many ways to market to and engage with prospects and customers these days, and you need to be taking advantage of all of them. That’s the whole point of omni-channel marketing. Whatever platforms your customers are on, you need to be there too. Whatever type of content your customers are looking for,…
Read MoreMoving Towards a More Humanized Sales Experience
It’s tough to work in sales. No one would say it’s an easy job. However, there are certain changes that can be made to improve the entire sales process for the customers and sales reps. The major thing that needs to change is making sales a more humanized experience. People predict that sales teams will…
Read MoreHow To Overcome the Pitfall of ABM Implementation
Account-based marketing (ABM) is the new buzzword in the B2B marketing space. In a recent episode of Digital Conversations with Billy Bateman, Kristina Jaramillo from Personal ABM outlined how to overcome a major pitfall in implementing ABM—not being personalized enough to your individual prospects. Overview of ABM Everyone has their own definitions and approaches to…
Read MoreA Guide to B2B Content Marketing
In the B2B industry, great content marketing strategies are crucial. Content marketing is how you attract and retain customers. The content you provide your target audience needs to inform and educate them, while calling them to action. In a recent episode of Digital Conversations with Billy Bateman, Manish Nepal, a freelance content marketer, shared some…
Read MoreThe Ultimate Guide to Combining Account-Based Engagement and Conversational Marketing
The newest advancement in the B2B space is account-based engagement (ABE). ABE is an evolution of account-based marketing (ABM). It focuses on personalization at scale. It’s about engaging with each individual from each individual account. ABM makes the shift from marketing to a specific person to marketing to a whole account/buying committee. It includes providing…
Read MoreHow Do Chatbots Help In Sales?
Before diving into how chatbots help in sales, we need to first establish the importance of digitally transforming your website. Your company’s digital presence is more crucial than it has ever been before. Customers and prospects expect companies from all industries to have an online presence. That includes your website, social media profiles, digital ads,…
Read MoreThe 5 Secrets to Revenue Marketing Success
B2B marketers are always focused on one word—revenue. How can you achieve revenue marketing success? Revenue is the primary metric used to measure the success of B2B marketers. On average, 55% of B2B marketers are expected to initiate 30% new pipeline. As a marketer, what systems do you have in place to drive revenue? You…
Read MoreWrap-Up: Demand Gen Summit Spring 2021
The last Demand Gen Summit Spring was on April 28, 2021. The focus of this event was driving, engaging, and closing demand. It was chock-full of amazing insights about how to get site visitors into your funnel, what customer engagement tools you should be using, and how to accelerate the sales cycle. There were 3400+…
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