Which Chatbot Platform is Right for You?

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So you want to use chatbots either on your own site or through an existing one like Facebook? Unless you want to put in the time and effort of developing your own chatbot from scratch, you’re going to need to find a chatbot platform that works for you. The good news? There are tons of platforms to choose from! The not-so-great news is that with all those choices, it might be hard to narrow down which platform will provide the best value for your dollar. To help make your decision just a little easier, we’ve compiled a list of the pros and cons of four of the most popular chatbot providers.


Drift is a great tool if you want to book meetings and integrate with tools like Marketo and Salesforce. Its best to use Drift if you’re a B2B business and you want to place bots on your own websites. Drift is easy to use and has a fast learning curve.


  • Easy to use, quick learning curve
  • Works well on mobile devices
  • Drift only offers one platform with multiple pricing tiers


  • Can’t imbed into your product for customer support or in-product messaging
  • Drift tends to be pricier than other options


Intercom got its start as an in-product messaging product and they do it well! Now they’re expanding into the conversational marketing space. Intercom is most effective with interacting with your current customer base and running A/B tests with current customers.


  • Can imbed chat directly into your product
  • Easy-to-use backend capabilities
  • Good live chat feature for website
  • Has distinct services so you can create a custom package for your company needs
  • Good for targeted messaging (like onboarding campaigns)
  • Tracks user behavior and sends messages based on behavior
  • Several testing features, like A/B testing capabilities
  • Content showcase feature


  • Bot and targeting capabilities aren’t very intuitive, especially compared to services like Drift
  • Doesn’t deliver as well for the front end as it does for the backend
  • You’ll need developers to tag your product for tracking and testing to work within Intercom
  • Can’t visualize bot path as well as you can within Drift


ManyChat is a simple to use platform that is designed to be used with zero developer-level skills. This is the best platform for companies that primarily use Facebook Messenger for sales and marketing and makes it easy to find subscribers. ManyChat has SMS and email built into their system creating an omnichannel approach.


  • Lots of tracking capabilities to test how people make decisions and how they go through flow
  • SMS and email capabilities are built into bot system so you can direct people back to Facebook
  • Very customizable: scheduled postings, multiple landing pages, messages to targeted groups, limit sending day and time for sequences
  • Customers can pay for product or services through messenger
  • Analytics Dashboard: see the total number users, subscribers and unsubscribes


  • No built-in bot tester
  • Limited A.I. and Natural Language Processing capabilities
  • Limited integrations with third-party analytics tools


This bot platform is similar to ManyChat, however it might be a little trickier to get the hang of at first. Just like Manychat, Chatfuel works best for companies that primarily use Facebook Messenger. Chatfuel also gives users more flexibility with their bot capabilities.


  • Lots of integrations capabilities
  • Can create broadcasts, campaigns, and sequences
  • Can target specific users for messaging
  • Easily clone messages and entire bots
  • Automatically replies to certain keywords and questions entered by users
  • Can reply with random responses to add interesting variations to bot interaction


  • Limited attachment and emoji capabilities in bot
  • Limited A.I and Natural Language Processing capabilities
  • No tagging feature
  • Doesn’t have exhaustive reporting and stats capabilities

Now that you know more about each platform set up your FREE 10 min chatbot consultation!