The Blog

The Ins and Outs of Data Driven Decision Making

December 28, 2021

Data is essential for success in marketing. Data provides the information to understand what your target audience is thinking and what they need. There should be data backing each and every decision made as a marketer. When used in the right way, data can help turn potential prospects into solid customers.  In a recent episode…

Buyer Enablement: Understanding and Educating the Modern Buyer

December 14, 2021

The number one challenge facing buyers in the B2B space today is buyer confusion. This confusion is not coming from a confusing sales process, but from how the modern buyer self-educates and self-informs. Buyers don’t usually engage with sales until they are far along in the buyer journey. In fact, most buyers are over 70%…

Increasing Marketing and Sales Satisfaction Using Data Tools and Tech

November 30, 2021

Marketing and sales technologies are emerging and evolving at a faster rate than ever before. Marketers have access to innumerable tools and deciding which ones to use is an important decision to make. Getting the most out of the data you have depends on the technology that you are using and your ability to utilize…

The Ultimate Guide to Categorizing and Defining Leads

November 16, 2021

The organization of data in a business is valuable in increasing productivity. Understanding which customers and leads are the most interested in your product will allow you to prioritize your time and resources. In order to create this organization, it is essential to properly categorize and define your leads. In doing so, you will be…

How to Get Intentional with Intent Data

November 9, 2021

Data is essential in successful B2B sales and marketing. Not only does good data help you reach the right people, but it will help improve your ROI and increase sales. However, having good data is useless if you don’t know how to strategically take advantage of it. What will set you apart from other B2B…

Tips for Effectively Customizing the User Experience with Chatbots

November 2, 2021

Consumers love customization. Whether it is a customized pair of shoes or a perfectly tailored suit, personalized products make customers happy. Customization increases customer satisfaction, trust, and loyalty toward the service provider.  Customization is a concept that is becoming more prevalent, especially in the digital world. We are moving away from broad experiences and toward…

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