A Guide to B2B Content Marketing
In the B2B industry, great content marketing strategies are crucial. Content marketing is how you attract and retain customers. The content you provide your target audience needs to inform and educate them, while calling them to action. In a recent episode of Digital Conversations with Billy Bateman, Manish Nepal, a freelance content marketer, shared some…
The Ultimate Guide to Combining Account-Based Engagement and Conversational Marketing
The newest advancement in the B2B space is account-based engagement (ABE). ABE is an evolution of account-based marketing (ABM). It focuses on personalization at scale. It’s about engaging with each individual from each individual account. ABM makes the shift from marketing to a specific person to marketing to a whole account/buying committee. It includes providing…
How Do Chatbots Help In Sales?
Before diving into how chatbots help in sales, we need to first establish the importance of digitally transforming your website. Your company’s digital presence is more crucial than it has ever been before. Customers and prospects expect companies from all industries to have an online presence. That includes your website, social media profiles, digital ads,…
The 5 Secrets to Revenue Marketing Success
B2B marketers are always focused on one word—revenue. How can you achieve revenue marketing success? Revenue is the primary metric used to measure the success of B2B marketers. On average, 55% of B2B marketers are expected to initiate 30% new pipeline. As a marketer, what systems do you have in place to drive revenue? You…
3 Secrets to Setting Appointments Using a Bot
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