Are You Lead Gen or Demand Gen Focused?

July 13, 2021

What is the difference between lead gen and demand gen? Lead generation is comparable to performance marketing. It’s focused on the top of the funnel and short term transaction. It’s not conversion rate obsessed. It doesn’t prioritize marketing and sales alignment. Only about 1 in every 1000 leads convert with the lead gen model. Demand…

Moving Towards a More Humanized Sales Experience

June 29, 2021

It’s tough to work in sales. No one would say it’s an easy job. However, there are certain changes that can be made to improve the entire sales process for the customers and sales reps. The major thing that needs to change is making sales a more humanized experience. People predict that sales teams will…

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