Taking a Closer Look at Intent Data

There are a lot of different types of intent. Understanding intent is important in data driven marketing and sales, as it is used to make efficient and confident decisions.  In a recent episode of Digital Conversations with Billy Bateman, Chris Rack – CRO of Demand Science – shared his experience and knowledge of how to…

Read More

A B2B Perspective on Actionable Intelligence and ABM

“To me, data is just points of information. There’s bunches of it, and you can get choked and die from it. But, if you can make sense out of it, then you have intelligence.” -Bob Samuels In a recent episode of Digital Conversations with Billy Bateman, Bob Samuels – co-founder of TechConnectr – shared his…

Read More

The Ultimate Guide to Intent Data with Chris Rack

Overview  Chris Rack shares his experience and knowledge of how to source, interpret, and strategically make use of intent data.   Guest Chris Rack is the CRO of Demand Science specializing in data and intelligence for the sales and marketing decision makers. He has successfully led four sales organizations that experienced 10x growth over a 2-to-3-year span as an individual contributor,…

Read More

The Ins and Outs of Data Driven Decision Making

Data is essential for success in marketing. Data provides the information to understand what your target audience is thinking and what they need. There should be data backing each and every decision made as a marketer. When used in the right way, data can help turn potential prospects into solid customers.  In a recent episode…

Read More

Overcoming Setbacks and Failure to Achieve Success

Overview  Sean Hackner shares the importance of persevering and not giving up, even when facing setbacks and failures. He explains how life is a journey and failure is inevitable, therefore it is important to embrace failure and learn from it.   Guest Sean Hackner is Vice President of marketing and sales at NetWise. He is an experienced President with a demonstrated history of working…

Read More

Buyer Enablement: Understanding and Educating the Modern Buyer

The number one challenge facing buyers in the B2B space today is buyer confusion. This confusion is not coming from a confusing sales process, but from how the modern buyer self-educates and self-informs. Buyers don’t usually engage with sales until they are far along in the buyer journey. In fact, most buyers are over 70%…

Read More

Actionable Intelligence: Looking into the Future of Marketing and Sales

Overview  Bob Samuels shares his experience and insights on actionable intelligence. He discusses how to understand, organize, and strategically sort through intent data. Lastly, he comments on ABM and the future of B2B lead gen.   Guest Bob Samuels started his career in finance and accounting. After working as a CPA for 20 years, his path eventually led him to…

Read More

How to Make Data Driven Decisions that Influence Revenue

Overview  William Tyree discusses how to get into a data driven mindset in order to influence company revenue. He talks about how to make strategic data driven decisions and what metrics to focus on while doing so. Lastly, he emphasizes the importance of team collaboration and considering input from outside the marketing team for improvement ideas.   Guest William Tyree is the Chief…

Read More

The Ultimate Guide to Categorizing and Defining Leads

The organization of data in a business is valuable in increasing productivity. Understanding which customers and leads are the most interested in your product will allow you to prioritize your time and resources. In order to create this organization, it is essential to properly categorize and define your leads. In doing so, you will be…

Read More