Powering Up Sales & Marketing with RPA- Nicholas Peddle

Overview Automation is key, but how can you take your automation beyond what is already in place? In this presentation, Nicholas Peddle talks about how to improve marketing automation with robotic process automation. Speaker Nicholas Peddle is a Demand Gen Manager and the Interim Head of Marketing at Robocorp. In these positions, Nicholas drives growth…

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The Buyer Journey Framework- Tony Yang

Overview Tony Yang talks about how the buyer’s journey is outlined. He talks about the various stages of the buyer’s journey and the different frameworks that have been developed over time. He also points out the differences between the marketing/sales funnel and the buyer’s journey framework. Speaker Tony Yang is a deeply experienced marketing leader…

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Metadata: The Unsung Hero of Data Analytics- Brad Smith

Overview Data is extremely important for organizations. If data doesn’t align between departments in an organization, something needs to change. In his presentation, Brad Smith talks about metadata, tech stacks, and aligning within an organization to improve efficiency.  Speaker Brad Smith is the co-founder and CEO of Sonar Software, a company that enables teams to…

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The ‘Must Have’ Tools in your Sales Stack for Success- Kevin Dorsey

Overview Kevin Dorsey talks about the tools that are available for sales and marketing teams to use. He talks about some of the most important categories of tools that will add to sales success. Technology makes sales processes easier for all who are involved, and Kevin recommends ways to implement these tools. Speaker Kevin Dorsey…

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The Future of Revenue Technology- Brandon Bornancin

Overview In this presentation, Brandon Bornancin talks about the best ways to work to leverage the future of revenue technology. He encourages listeners to do whatever it takes to ensure success.  He talks about the steps that he followed to see impressive growth in a short time period. Speaker Brandon Bornancin is the #1 best-selling…

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Engaging Visitors in Real Time

We have all had experiences with bad service. Maybe it was needing help finding something at the store, and you could’t find a worker anywhere to ask. Maybe it was waiting for hours on the phone for help with your phone bill. Whatever the situation, not having someone there to help and provide information quickly…

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Using Past Failures to Adapt and Improve 

Life is a journey and failure is part of it. As we grew up, we failed all the time. When learning how to walk, we would stumble, fall, and get back up to try again. We made mistakes learning how to talk, but we used those mistakes to learn the language even better. However, as…

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Taking a Closer Look at Intent Data

There are a lot of different types of intent. Understanding intent is important in data driven marketing and sales, as it is used to make efficient and confident decisions.  In a recent episode of Digital Conversations with Billy Bateman, Chris Rack – CRO of Demand Science – shared his experience and knowledge of how to…

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A B2B Perspective on Actionable Intelligence and ABM

“To me, data is just points of information. There’s bunches of it, and you can get choked and die from it. But, if you can make sense out of it, then you have intelligence.” -Bob Samuels In a recent episode of Digital Conversations with Billy Bateman, Bob Samuels – co-founder of TechConnectr – shared his…

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