Posts by Marketing
Operationalize Your Ideal Customer Profile- Kevin Tate
Overview Kevin Tate talks about ideal customer profiles and how they can be found, perfected, and used in marketing and sales. Kevin then goes into deeper detail about how a company can set up and use an ICP to drive revenue. Speaker Kevin Tate is the CRO of Clearbit, a company that enables the world’s…
Read MoreThe Revolution is Now- Latané Conant
Overview In this presentation, Latane Conant talks about the new wave of technology that is driving better revenue for companies. She talks about the dark funnel and how modern technology can eliminate it. Technology can also cut spam, low quality MQLs, and poor buyer experience. Latane also talks about how to create a revenue engine…
Read MoreSellers Don’t Close Deals, Only Buyers Can- Aaron Janmohamed
Overview The modern B2B buyer has a confusing journey. Buyers have a large variety of factors to consider during the sales process and need at least some degree of guidance. The responsibility of guiding the buyer through his/her sales journey is held by the sales team. In this presentation, Aaron Janmohamed goes over ways that…
Read More2022 Events Playbook; New Tactics to 3x Sales Pipeline- Scott Logan
Overview In this presentation, Scott Logan talks about how a sales cycle can be improved with a tactic that sends a calendar invite in the first contact. He goes over how this method works and how it can be implemented to increase revenue. He then goes into how this method can work with events, both…
Read MoreStackable Revenue- Dave Boyce
Overview In this presentation, Dave Boyce talks about how to build processes around selling a product to build revenue streams. He warns that a ‘revenue at all costs’ mentality can threaten stackable revenue and gives tactics to create a stackable revenue stream. Dave talks about how consistency in sales approaches will allow a company to…
Read MoreModern Marketing Requires Culture Change: Here’s Why & How To Do It- Matt Heinz
Overview The B2B space is constantly changing. With change comes the need for a change in the culture of marketing teams. Matt Heinz recommends in this presentation that marketing and product teams combine forces to better grow products. Speaker Matt Heinz is the President and Founder of Heinz Marketing, a company created to help clients…
Read MoreHow to Optimize your B2B Funnel with 5 Tools- Jim Huffman
Overview Jim Huffman goes over five tools that he has used to generate more revenue from the B2B funnels of some top organizations in the tech space. He talks about what tools to use, how he has seen success with them, and where to get started. Speaker Jim Huffman is the CEO of GrowthHit, a…
Read MoreThe $1M Question – How the F*$k Do You Activate Your Intent Data?- Jason Widup
Overview In this presentation, Jason Widup summarizes the distinct types of intent data and where each one comes from. He then shows viewers ways that they can improve their data activation strategies. Intent data is a powerful tool when used correctly and this presentation will help those who wish to use intent data effectively. Speaker…
Read MoreGoing Beyond Vanity Metrics- Mike Burroughs
Overview Vanity metrics make you look good to others, but often do not help you improve your organization. In this presentation, Mike Burroughs dives deep into different common metrics that companies adopt. He talks about which are the most effective and which are just vanity metrics. Mike also talks about where organizations go wrong with…
Read MoreUsing Automation & Testing to Scale Direct Outreach- Kyle Self
Overview In this presentation, Kyle Self talks about how he used automation and rapid testing to plan out his selling process and to promote growth within his organization. He talks about tactics that companies can use to launch a new product, better understand an audience, and how to position a product effectively. Speaker Kyle Self…
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