Creating Revenue with AI-Powered Digital Relevance – Thomas C. Helfrich

Overview In this presentation, Thomas Helfrich talks about digital relevance and how a company can gain revenue from its relevance online. Speaker Thomas is the CEO of instarel.ai, a company that helps users create thought leadership content using Ai-powered technology. Relevance will lead people to think of your product when a buying moment arises. Setting…

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Where to Start with your Org’s Tech Stack- Jack Foster

Overview Building a tech stack in any organization is a challenging task. Billy Bateman is joined by Jack Foster to talk about building a company’s tech stack from the ground up. Jack talks about where to start with technology, the challenges of implementing that technology, and how to perfect technology that is already in place.  …

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How Attribution Works in the Real World- Eric Stockton

Overview Companies inevitably want to focus their efforts on the tactics that drive the most revenue. In this presentation, Eric Stockton talks about how to collect reliable data that will better guide marketers’ efforts. Behavioral drivers are difficult to track so marketers need to spend time finding out what drives purchases. Speaker Eric Stockton is…

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Driving Sales Productivity- Mario Martinez Jr.

Overview In this presentation, Mario Martinez talks about breaking through the noise to get to a buyer. Mario goes through a messaging framework that will make prospecting feel less monotonous for both salespeople and prospective buyers. Buyers are tired of receiving spam from salespeople, and this presentation provides some solutions to that problem. Speaker Mario…

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Customer Generation- Garrett Mehrguth

Overview Garrett Mehrguth talks about generating customers through effective advertising. He goes over tactics that he has used in his company to generate millions of dollars in revenue. Garrett suggests a shift to a more personal, exciting approach in B2B marketing and sales. Speaker Garrett Mehrguth is the President and CEO of Directive, a company that…

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