Elements of Revenue Marketing Success with Mark Emond

Overview  Mark explains 5 essential aspects of revenue marketing success, including research, alignment, development, engagement, and automation. Note: this episode was taken from a recent presentation at the Demand Gen Summit 2021. Guest Mark founded and leads Demand Spring, an organization of dynamic, experienced individuals with a passion for working with B2B Marketers in building the marketing strategies,…

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Why Marketing & Dev Need Each Other with Jennie Larsen

jennie larsen dev and marketing

Overview  Jennie outlines the way that marketing and dev can work together to attract and keep customers. Guest Jennie is a serial entrepreneur and have been learning, growing, and stretching in that world for over 22 years. She is Marketing Director at DevSimplify. Reference iTunes SimpleCast Billy Bateman 0:02    All right, everyone. Welcome to Digital Conversations.…

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How to Get more Booked Meetings with Scott Logan

Scott Logan Meetings Booked

Overview  Scott outlines the how and why of the calendar-first approach, a radically effective new approach to getting booked meetings. Speaker  Scott, VP of Marketing at Kronologic, is an experience demand generation leader who builds strategies to grow B2B companies. Note: this episode was taken from the Demand Gen Summit Spring 2021. Reference iTunes SimpleCast Welcome Billy Bateman…

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Having Fun in B2B Marketing with Mark Huber

Mark Huber having fun in b2b marketing

Overview  Mark believes in a fun B2B marketing strategy where the people at your company post on LinkedIn in a fun, organic way. He outlines his tips for social media success.  Guest  Mark Huber is Director of Growth at Metadata.io. He’s on the hook for making sure every B2B marketer who is held accountable to pipeline and…

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Humanizing Sales with Unique Experiences with Dale Dupree

Humanizing sales with unique experiences with Dale Dupree

Overview Dale explains his radical new approach to sales- creating memorable experiences and human connections.  Guest Dale is leader of The Sales Rebellion. He is a sales trainer, teaching the masses (both individuals and entire companies) how to choose legendary for their sales career. He is a dad, jedi, podcast host, sales therapist, public speaker, and author.  Reference iTunes…

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Why your ABM Strategy Isn’t Working with Kristina Jaramillo

Why your ABM Strategy Isn’t Working with Kristina Jaramillo

Overview Kristina outlines how to overcome a major pitfall in implementing ABM- not being personalized enough to your individual prospects.  Guest Kristina Jaramillo, president of Personal ABM, works with supply chain & tech marketers to add a personal account layer that enables them to influence revenue with new business & account expansion. An expert is…

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An Essential Intro to Programmatic Advertising with Josh Aston

An Essential Intro to Programmatic Advertising with Josh Aston

Overview Josh Aston explains how programmatic is different from traditional marketing and how to make your programmatic strategy effective.  Guest Josh Aston, CMO & Co-Founder of Above the Fold, has a proven track record of successes as a talented marketing leader who possesses the experience and strategies needed for the continued success and growth of…

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