Archive for November 2019

We’d all like our bots to work right? After all the effort and thought that goes into designing and creating a good chatbot, we’d like the results to reflect that hard work! If you’re finding that good results are still eluding your chatbots, maybe it’s time to go back to the drawing board and rethink…

Chatbots are relatively new to the conversational design space, which means that there aren’t any patterns for how to create and manage them. The technology is out there, but it’s being underutilized because no one really knows what the best practices are.  What To Know Before You Create Your Chatbot To create a successful chatbot,…

We love videos. Videos are engaging, interactive, and use multiple senses to teach and persuade us. And since the average buyer is just like the average person, buyers want videos too! They want a sales process that is easy understand and quick to complete. They want to set the pace, learn on their own time, and…

Reading Time: 3 minutes As a company focused on optimization through experimentation, we run a lot of A/B tests. We test copy changes, subject lines, male vs. female senders, form vs. bot, etc. It’s very informative to put two things against each other to see which comes out on top. But this week, while running regressions on our most recent experiment, we came…

Reading Time: 4 minutes The adage “slow and steady wins the race” sounds frequently in our ears.  The story of the tortoise and the hare, often credited as one of Aesop’s fables, has withstood the test of time for nearly 1,500 years.  In many situations Aesop is correct: if you work slowly but consistently, you will often…